Diesel release FAULTless ‘Go With The Flaw’ Campaign Video

 

Words: Miles Holder

While 2018 hasn’t gotten off to the most optimistic start, if you search hard enough, you can still find the good news meshed within the sea of dystopian updates. Today that update comes from Diesel’s ‘Embrace Your Flaws’ campaign. Celebrating the flaws that make us all unique, Diesel has followed on from their 2017 ‘Go With The Flaw’ campaign and once again enlisted director Francois Rousselet to create a beautiful, poignant yet still comical romance story.

In their own words “If in the first film we saw the perfectly flawed result of a rookie director’s attempt at making his first film, in this new episode, with irony and a good dose of carelessness, we show you what happens when you… Don’t go with the flaw? When, in fact, you do everything you can to hide the flaws in your life, chasing perfection as the world imposes, because common sense thinks that beauty is just another duty.”

To echo the words of FAULT Magazine Issue 23 cover star Alicia Keys, “Let go of the word “perfection”. It’s not real, and it’s a word that tears us down. There is no way to be perfect and no fun in being perfect.” And Diesel has hit the nail on the head with this new campaign video.

While it goes without saying that the campaign is commendable, a visual delight and more evidence of Diesel’s honest commitment to promoting self-love, the production team on ‘Embrace Your Flaws’ also deserve credit for sending such a poignant message without preaching. Sometimes humour is the best device to deliver an important message and judging by the number of shares this campaign has received; this is one of those times!

Check out the video below!

 

Diesel artistic director for this campaign NICOLA FORMICHETTI

VIDEO CAMPAIGN

Director FRANÇOIS ROUSSELET

VISUAL CAMPAIGN
Photographer FLORENCE & NICHOLAS
Agency PUBLICIS ITALY