Japanese Menswear Label Meanswhile Unveils Air-Conditioned Rain Jacket for Men
Meanswhile and Kuchofuku Co. Ltd. Debut Innovative Air-Conditioned Rain Jacket
First-of-its-kind technology keeps you cool and dry in the SS24 season
Japanese menswear label, Meanswhile, known for its “clothes as a tool” philosophy, has partnered with Kuchofuku Co. Ltd. to launch a groundbreaking air circulation rain jacket for the SS24 season. This unique garment takes inspiration from the uniforms of Japanese construction workers, incorporating a built-in, battery-powered air circulation system – a first of its kind in the breathable rain jacket market.
Beyond its technical features, the jacket boasts a distinctive aesthetic:
- Rope fastener at the front
- Asymmetrical zip
- Velcro cuffs
Available in three colors:
- Coyote
- Battleship Grey (UK Exclusive at Garbstore)
- Off Black (UK Exclusive at Garbstore)
The jacket features a three-layer micro ripstop nylon construction, offering superior water repellency while maintaining lightweight comfort. Drawing further inspiration from Japanese design, the jacket boasts a detachable sleeve design, allowing for versatile wear as both a jacket and a vest. This innovation positions the Meanswhile air circulation jacket as a perfect fit for the fashion-conscious individual seeking both style and functionality.
Functional Meets Fashionable:
Beyond its technical prowess, the Air Circulation System Rain Jacket boasts a distinctive aesthetic with a rope fastener at the front, an asymmetrical zip, and velcro cuffs. Available in three military-inspired colorways (Coyote, Battleship Grey, and Off Black), the jacket seamlessly blends functionality with fashion-forward design. This unique blend makes the Meanswhile air circulation jacket a standout piece in the japanese air circulation clothing landscape.
UK Exclusivity:
The Battleship Grey and Off Black colorways hold a special place for UK fashion enthusiasts, as they are exclusively available at the renowned London menswear destination, Garbstore. This collaboration further solidifies Meanswhile’s commitment to innovation and Garbstore’s dedication to championing independent labels within the menswear London scene.
Purchase the jacket online at Couverture & The Garbstore here.
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