SKIMS Launches Next Generation of Shapewear with Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE
Get ready for a game-changing campaign from SKIMS, the iconic shapewear brand co-founded by Kim Kardashian! The brand has just announced its latest campaign, featuring viral stars (and some very familiar FAULT Coverstars) Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE. These talented artists, with over 1.5 billion streams on Spotify, will be showcasing SKIMS’ newest assortment of shapewear that’s bound to leave you feeling confident and empowered like never before!
SKIMS has always been ahead of the curve, strategically tapping into pop culture and casting viral talent to reinforce its modern and inclusive image. With Ice Spice and Pinkpantheress ruling the music world with their chart-topping hit ‘Boy’s a Liar Pt. 2,’ and Nessa Barrett taking TikTok by storm, this campaign is set to be a complete showstopper! Not to mention, RAYE, a British singer-songwriter with fans all over the globe, who also joins the stellar lineup!
Kim Kardashian, the Creative Director of SKIMS, is absolutely thrilled to launch this campaign and shares that the artists “truly reflect our SKIMS community.” And it’s not just Kim who’s excited – the musicians are just as stoked to be part of this revolutionary campaign! Ice Spice reveals, “I’m happy to be a part of the latest campaign,” while Pinkpantheress loves how SKIMS’ shapewear empowers her to try new styles and feel comfortable and secure. And RAYE couldn’t agree more, stating that the brand has “changed the game when it comes to inclusivity and representation.”
But that’s not all – SKIMS is reintroducing shapewear with the largest offering of new styles since its launch in 2019! The assortment, which drops on Thursday, April 27th, features the all-new Everyday Sculpt Collection, with lightweight, everyday sculpting bralettes, thongs, bodysuits, and more. The Seamless Sculpt Collection has also been updated with eleven new cuts, including evolutions of social media-viral favorites like the Seamless Sculpt Bodysuit. This means that SKIMS now offers even more modernized solutions for every occasion, redefining the shapewear category for every body!
And that’s not even the best part – the SKIMS Shapewear Campaign featuring Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE is shot and directed by the renowned artist and photographer Vanessa Beecroft, who has a longstanding creative relationship with the brand. The new campaign is set to debut across digital and social platforms, starting today, April 24th, on Skims.com and across SKIMS’ social platforms.
So, what are you waiting for? Get ready to slay with SKIMS’ revolutionary shapewear and join the community of confident women. This campaign is set to take the world by storm, and you wouldn’t want to miss it!