Last Thursday night saw the opening of Parisian brand Sandro’s flagship store in London. Nestled in the heart of Covent Garden alongside prestigious brands such as Burberry and Opening Ceremony, the store is sure to become yet another go-to for London’s style conscious.

Opening just 2 days before the start of London Fashion Week SS14, the launch played host to an excitable atmosphere, attracting numerous high profile guests. FAULT Issue 15 star Ellie Goulding was behind the decks keeping everyone entertained whilst drinks were poured and guests were left to mingle and explore the store.

Notable guests included  Conor Maynard, Laura Whitmore, up and coming band The Strypes, Samantha Barks and Russel Tovey. In between dancing and drinking, guests poured over the immaculate tailoring and subtle twists on classic wardrobe staples that Sandro is famed for.

Our personal favourites from the current collection would have to be the Blouson Destroyer for men and the stunning Version Jacket for women, both perfect LFW staples.

The store is a welcome, overdue addition to London and no doubt we’ll be visiting again soon! We can only look forward to next seasons offerings…