Simon Ekrelius for AW13

Check out Swedish designer Simon Ekrelius’s latest fashion film entitled “The Chase” to accompany his

AW13 collection. Taking inspiration from the Patti Smith book ‘Just Kids’, it focuses on the story of love, life and loss in human nature.

With his roots in Stockholm he now lives and creates from his London base and continues to make asymmetrical cuts, contrasting textures and bold silhouettes for the confident woman. Recognizable by their architectural angle, each piece is defined by individuality and a sense of fun.

The capsule collection will be sold in London and Sweden and on his website www.simonekrelius.com

Check out the film here:

By Sara Darling