If jeans were people then we might have just made a new best friend. The Hot Child (or THC for short) label name comes across as a mix between a chilled out ’70s Cali groover and a dangerously trendy NY noughties chick. Suffice to say that this was love at first sight.

The jeans brand, founded by Octavio Silva this year (2014), is stylish, sophisticated and surprisingly personal in its approach. The Ft Lauderdale, Florida resident clearly cares about each individual product and the way his products fit and generally interact with each of his customers. Of course, part of that is synonymous with owning and operating a brand still in its infancy, but Octavio’s evangelising of his product and eagerness to see each set of jeans go to a happy home transcends a simple self-preservation business instinct.

It may have something to do with the founding principle of THC – the all-too obvious yet previously disregarded notion that perhaps, just perhaps, someone should design a pair of jeans with the male physique in mind. After all, we’ve all heard the horror stories about how tight-fitting and skinny jeans can affect fertility in men. When one really sits down and thinks about, it’s simply mind-boggling that no-one has previously thought about creating a product like the one that Octavio and THC have now pioneered.

With patents pending internationally, THC are set to go big in the next 2-3 years. The brand is quirky, cool, and original. The playful, tongue-in-cheek JUNK tag complements the brand’s USP: its specially designed pouch in the front to hold a man’s…erm…manhood in perfect comfort. On top of all that, this is a company that cares. In a world were so-called ‘ethical’ brands are now two a penny, THC opts not to adopt the term as a label. They prefer to let their actions speak louder than words:

– A stylish product that celebrates individual body shape and prioritises individual comfort and health.

– A commitment to plant a tree for every product sold.

– An information email and follow-up contact for every customer served.

These are the sorts of things ‘ethical fashion labels’ talk about doing, while THC actually does them.

THC’s first design, DANK, is already a sell-out success – although you can still purchase sets of their second product run via their website here – and, needless to say, a firm FAULT Favourite. We love everything about this product, right the way through from the unique design to its 98% cotton, 2% lycra selvage material. The buttons on the fly ‘pocket’ or ‘pouch’ are beautifully crafted – as indeed is the finishing all over. When these jeans turn heads, you know that it’s just as much because of their superlative quality as for their idiosyncratic design.

Now that we’ve had a chance to think about it, if jeans were people then THC probably wouldn’t be your best friend. They’d be your lover. Now head on over to www.thehotchild.com to get your hands on THC’s Junk!*

* N.B: If you can’t handle the homosexual connotations of this joke then these jeans probably aren’t for you – because you need to grow a pair!

All images courtesy of THC