Eudon Choi

In 2009 a senior designer walked out of the prestigious doors of Twenty8Twelve. The decision was spurred by a desire to create his own label and with the help of Vauxhall Fashion Scout he did just that. Almost a year on Korean-born, Eudon Choi can list Sienna Miller and Jade Jagger among the devotees to his eponymous label. With his dynamic fusion of masculine tailoring and elegant feminine silhouettes the work of Eudon Choi reveals intense design methodology.

Eudon Choi