First Listen: Cruz Beckham Steps Into His Own on “For Your Love”
Cruz Beckham For Your Love
When I pressed play on Cruz Beckham For Your Love, I wasn’t listening for headlines or legacy. I was listening for direction. For intent. For something that feels lived-in rather than assembled. What I found was a track that quietly suggests Cruz Beckham is beginning to understand exactly who he wants to be as an artist.
Released today, “For Your Love” arrives as his latest single following last year’s debut “Optics” and the earlier release “Lick The Toad.” Co-written and produced by Justin Raisen and Lewis Pesacov, names associated with artists such as Kim Gordon, Joji and Charli XCX, the track is described as a turning point in the studio. Listening to it, that feels accurate.
From the outset, there’s a noticeable maturity in the vocal delivery. The droning tone carries weight, richer and more controlled than what we heard on “Lick The Toad.”
At around the two-minute mark, the song reaches its peak. Strings swell, harmonies lift, and Beckham steps fully into his stride. It’s not a dramatic shift, but it’s effective. The emotional centre of the track opens up in a way that feels earned rather than engineered.
Lyrically, “For Your Love” circles themes of devotion, sacrifice and the pull of loving fearlessly. Beckham has said the song laid the foundations for everything he’s since created with Raisen and Pesacov, and you can hear that sense of clarity.
The repetition of “for your love” lingers long after the track finishes. It’s understated but undeniably catchy, the kind of earworm that quietly loops in your head…I found myself repeating it far longer than anticipated.
Importantly, the track doesn’t feel over-produced. There’s space to grow. It feels like an artist in development rather than one presenting a polished final form. That’s refreshing. In an industry that often demands instant perfection, allowing room for evolution feels almost radical, and arguably more FAULTLess in its honesty.
There’s also the context to consider. Developing publicly, with intense scrutiny, is something most emerging artists don’t experience at this early stage. That makes the performance here, which feels beyond his years, all the more notable.
Beckham recently announced his debut headline show at The Courtyard Theatre in London, which sold out within minutes. A full UK and EU tour follows, spanning Birmingham, Cardiff, Bristol, Leeds, Glasgow, Manchester, Southampton, Brighton, Paris, Amsterdam, Berlin and three nights in London.
In his own words, he’s inspired by bands who “do it the right way”, playing small gigs, meeting fans, earning the stage. That ethos aligns with what “For Your Love” represents musically: foundations first, spectacle second.
For readers discovering him now, this single feels like the clearest indication yet of his direction. We’ll be watching closely…