Jwan Yosef Fronts CDLP Autumn 2025 Essentials Campaign

CDLP’s Autumn 2025 Essentials launch is here! This season, a new trilogy of heavyweight sweatshirts, hoodies, and tees, crafted in origin-story Organic Cotton, arrives alongside a striking seasonal shade, Deep Violet. It’s a nod to boldness, but in a whisper. Throw in signature TENCEL™ Lyocell underwear and tailored trousers, and you’ve got a wardrobe collection that looks minimal but resonates maximum personality.

Stepping into frame is Jwan Yosef not just a familiar face, but a creative companion in CDLP’s journey. Having first teamed up with the brand in 2023 on a chic, limited capsule, Yosef returns in a big way. With Intimacies, his definitive monograph spanning nearly two decades, soon hitting shelves, he embodies both the gentleness and complexity of the wardrobe’s most crucial pieces.

The visuals? Dreamed up by Christian Larson, CDLP’s co-founder and creative director, who took the campaign to Gotland. Imagine the island’s ancient rauks and cinematic coastline. Bergman’s ghost draped, calls of the North Sea in the air.

“Jwan represents everything CDLP stands for – artistry, integrity, and a quiet strength that feels both personal and universal,” says Larson. It’s not just clothes. It’s a philosophy.

This season, CDLP also evolves its tailoring with fluid cotton-woven trousers and woven boxer shorts—luxury basics built for ease, not extravagance .With Autumn 2025, CDLP is showing us that the best essentials don’t shout. They resonate.

ICYMI, read our previous CDLP roundups:

  • AW24 Underwear: We first celebrated CDLP’s earthy Olive Green launch of Tencel™ underwear and tees – letting subtlety speak volumes. FAULT Magazine
  • AW24 Boxers: That campaign, fronted by Jon Kortajarena, blended sustainable materials with real-life ease – a perfect intersection of function and flair. FAULT Magazine
  • SS24 Rio-Inspired: Remember the SS24 drop infused with Rio charm? Lightweight linen and TENCEL™ Twill felt like vacation you could slip into anytime. FAULT Magazine