Champion Enlists Romeo Beckham, The Kid LAROI & Aly Raisman to Define 2025 Icons

Romeo Beckham Joins Champion’s New Campaign Spotlighting the Modern Face of Success
In its latest global campaign, Champion brings together a generation of creatives, athletes, and changemakers,including Romeo Beckham,for a celebration of identity, style, and impact.

When it comes to blending sportswear credibility with cultural relevance, few do it quite like Champion. Now, the heritage American brand is doubling down on its reputation for empowerment and innovation with Champions for Champion, a global campaign spotlighting a carefully selected lineup of cultural leaders who are shaping the moment on their own terms.

Front and centre is Romeo Beckham, who has quietly carved out his own space in both fashion and football. In an era of social media-first celebrity, his quiet confidence and fashion-forward approach make him an ideal fit for a campaign rooted in authenticity rather than performance.

Joining him are FAULT-Favourites like Grammy-nominated artist The Kid LAROI, Olympic gold medalist Aly Raisman, freestyle skiing icon Gus Kenworthy, and K-pop choreographer Lia Kim. While the roster is impressively diverse, each voice brings something more than celebrity: a point of view, a story of resilience, or a commitment to creativity as a tool for change.

For a label founded in 1919, staying relevant in 2025 means more than sticking to heritage. According to Stefani Fleurant, EVP of Marketing at Authentic (Champion’s parent company), the campaign is a commitment to “inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.” That message lands best through people like Romeo, who exemplify quiet influence and understated style, an emerging norm in today’s fashion landscape

For more info – head over to championstore.com

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