A!MS
Multi-platinum rapper, producer and entrepreneur announces The Wave Festival 2025 in Cyprus will take place over ten events from June to August and drops new merch bundle on the 23rd December in time for Christmas.
Having curved out a truly unique space in the leisure and entertainment industries, the Cyprus based polymath A!MS has enjoyed another stellar year in ’24. As one of the region’s most respected cultural figures, he owns the wildly successful Wave Pool Parties, which this year held 10 sold out shows to party goers in Ayia Napa, hosting major Rap artists such as Arrdee, Dappy, B-Young, Yxng Bane, Nemzz, ZieZie, Ramz and Charlie Sloth.
Today, he announces The Wave Festival 2025, a string of 10 festival shows starting from 29th June 2025 and running every Sunday until 31st August 2025 at WaterWorld, Ayia Napa – Cyprus. To mark this, and to celebrate another year at the top, A!MS has also expanded on his first of its kind multi-sensory drops with a range of hot new merch for his supporters (the splash gang)
The A!MS Bandana is a must-have wardrobe essential, crafted from 100% cotton (90gsm) in a versatile 70×70 cm size. Perfect for adding style, functionality, or a pop of colour to any outfit. The A!MS Splash GXXIV MC Top is a dynamic blend of performance and style crafted for athletes and fans alike. This limited-edition top combines ERIMA’s high-performance materials with A!MS’s bold design a comfortable fit, and sleek detailing. Perfect for both training and casual wear, this piece stands out with its modern aesthetic and versatile functionality. Get ready to make a statement on and off the field.
He’s also re-stocked his own highly successful OUD fragrance, a unisex 3ml pure fragrance oil, which he first teased earlier this year when he released a track also entitled ‘OUD’. This also links to the unique multi-sensory aspect to The Wave Pool Parties, as attendees immerse themselves in a one of a kind multi-sensory experience; Sound, Sight, Touch (with synchronised jets and waves) and even Smell (where A!MS’ very own OUD scent will be diffused during the shows).
In his music, he’s known for creating melodic UK Rap with a Mediterranean inspired twist, making music out of his camp in Ayia Napa that brims with sun-etched vibes. His tracks this year include the nostalgic ‘House On The Beach’ which features the UK Rap favourite ZieZie, and harks back to the UKG era of the early 2000s. This followed up the fore-mentioned ‘OUD’ which was released alongside its very own fragrance, making it the first of a kind multi-sensory UK Rap single.
Enter A!MS‘ world at House Of Aims to cop merch and to sign up for special offers.