J U Z U I x NYFW SS25 Highlights

Saturday 5th October 2024

|In Runway, Fashion Week, Fault Magazine, Fashion

photos VICTORIA BRUNO @victoriabrunonyc

graphic edit CHAUNIELLE BROWN @chaunielle_brown

For Spring/ Summer 2025, JUZUl presents “FLORIFEROUS,” an homage to the beauty of flowers and a continuation of the themes explored in the brand’s debut NYFW show for AW24, “Full Bloom.” Under the helm of Creative Director, Taoray Wang, JUZUl pens a love letter to the Chinese peony and delves into the essence of florals against a backdrop of the modern woman.

Using innovative techniques and methods in collaboration with a traditional Chinese pleating company from Jiangsu, China to illustrate various forms of the Chinese peony, Wang highlights her fluent interpretations in color application, fabric reconstruction, silhouette shaping, and three-dimensional embroidery. Luxe silks run throughout the collection and silhouettes flow delicately on the body. Visual arrays of budding petals and fully bloomed flora motifs manifest against a palette of classic hues.

Wang wishes to “Create Something God for this Era” while integrating a modern lifestyle with cultures outside the immediate periphery, including Wang’s native China – an aesthetic marriage she has coined “Neo-Chinese Fashion.” Through this lens, JUZUI emphasizes its craftsmanship and the brand’s understanding of its customer, a professional woman with a global mind and a modern attitude.

“The more I understand JUZUl and the sophisticated women it represents, the more I can feel their inherent grace, tolerance, and optimistic spirit. I am inspired to create designs that are both inclusive and artistically aesthetic, aiming to provide these women with a ‘zero pressure’ and unrestricted wearing experience while embodying the brand’s enduring philosophy. I feel that the brand is blossoming with passionate and forward-looking spirit.” – Taoray Wang