SKIMS Continues Its Winning Streak with Team USA Collaboration for Paris 2024
SKIMS, the innovative fashion brand co-founded by Kim Kardashian, has just announced an exciting new chapter in its ongoing partnership with Team USA. Following the phenomenal success of their previous capsule collections for the Tokyo 2020 and Beijing 2022 Games, SKIMS is set to launch an expanded line for the Olympic and Paralympic Games Paris 2024. This time, the collection will feature SKIMS Mens, SKIMS Swim, and Adaptive styles, marking a significant and inclusive addition to their offerings.
A Star-Studded Campaign
The campaign for the new SKIMS Team USA collection is nothing short of spectacular. It features a lineup of decorated Olympians and Paralympians, including Sunisa Lee, Fred Kerley, Gabby Thomas, Jessica Long, Caeleb Dressel, and Nick Mayhugh. Captured by the renowned photographer Greg Swales, the campaign channels a vintage vibe, showcasing athletes draped in the American flag against a bold Team USA red backdrop. The imagery exudes pride, nostalgia, strength, and honor—qualities that perfectly align with both SKIMS and Team USA.
Sunisa Lee’s Take on the Collection
Sunisa Lee, Olympic gymnast, shared her enthusiasm: “As a long-time SKIMS fan, partnering with them for this campaign has been a dream come true. I’m so lucky that I get to experiment with my style while competing, but when I’m not in the gym I still want to look and feel great. I love that SKIMS delivers on comfort, flexibility, and style.”
Fred Kerley on Comfort and Style
Fred Kerley, an Olympian in track and field, also praised the collection: “I had the best time shooting the SKIMS for Team USA campaign, and I’m humbled to be featured alongside such a talented selection of legendary athletes. The mens underwear and loungewear is beyond comfortable, and I love the relaxed fit. I’ll be wearing SKIMS non-stop while traveling, after practice, during recovery days and more.”
Gabby Thomas: Balancing Style and Comfort
Gabby Thomas, another Olympian in track and field, added: “SKIMS is a dream partner for me and to represent the brand alongside Team USA is such an honor. I wear a lot of loungewear when I’m not competing or training but also love experimenting with fashion, so I never want to compromise on style, and SKIMS is the perfect balance of style and comfort!”
Jessica Long’s Adaptive Enthusiasm
Jessica Long, a five-time Paralympian in swimming, emphasized the importance of the adaptive range: “I’m so excited to be part of the SKIMS and Team USA campaign. I’m a huge fan of the brand and their purpose of providing solutions for everybody. The extensive Paralympic offering, especially the Fits Everybody Adaptive category, highlights how SKIMS delivers on this mission. I’m proud to represent the brand and my community!”
Caeleb Dressel’s Endorsement
Caeleb Dressel, a two-time Olympian in swimming, reflected on the significance of the collaboration: “Being included in a SKIMS for Team USA campaign with my fellow athletes is such an honor. With the amount of training that we do leading up to and during the Games, we really value the time we have to rest and recuperate and what better way to do that than in SKIMS loungewear and sleepwear.”
Nick Mayhugh on Community and Innovation
Nick Mayhugh, a Paralympian in track and field, echoed these sentiments: “I’m really proud to be part of the SKIMS for Team USA campaign as it reflects my community both in athletics and in my personal life. SKIMS is already so well-known for its product innovation and the Adaptive range is a huge step in spotlighting how they are leaders within this space.”
The Collection Details
The limited-edition collection includes underwear, sleepwear, swimwear, and loungewear, all crafted from ultra-soft, premium fabrics that SKIMS is known for. Each piece features signature Team USA marks, the iconic Olympic Rings, and the Paralympic Agitos. Designed with comfort at the forefront, this collection is perfect for athletes during their off-duty moments and fans cheering on Team USA from home. The collection will be available exclusively on SKIMS.com starting June 26, 2024, at 9am PT / 12pm ET.
To shop the SKIMS for Team USA collection, visit SKIMS.com. For campaign imagery and product visuals, click here.
The Role of Fashion in Sports
Fashion and sports have always had a symbiotic relationship, with athletes often serving as style icons. The SKIMS for Team USA collection is a perfect example of this relationship, blending functionality with fashion. The collection allows athletes to look stylish while also providing the comfort and support they need during their downtime. This balance of style and practicality is a key reason why the collection is expected to resonate with both athletes and fans.
Looking Ahead to Paris 2024
As the world looks forward to the Olympic and Paralympic Games in Paris 2024, the anticipation for the SKIMS for Team USA collection continues to build. The collection not only provides athletes with the necessary attire for their off-duty moments but also allows fans to show their support for Team USA in style. By wearing the same pieces as their favorite athletes, fans can feel connected to the games and the athletes they admire.
Where to Buy SKIMS for Team USA
The SKIMS for Team USA collection will be available for purchase exclusively on SKIMS.com starting June 26, 2024, at 9am PT / 12pm ET. Given the popularity of SKIMS’ previous collections and the added excitement of the expanded product line, it’s advisable to mark your calendars and be ready to shop as soon as the collection drops.
For more details on the SKIMS for Team USA collection, including campaign imagery and product visuals, visit SKIMS.com. The collection promises to deliver the perfect blend of comfort, style, and support, making it a must-have for both athletes and fans alike.
Previous SKIMS Highlights
For those interested in the evolution of SKIMS and its various collections, here are some highlights from previous campaigns: