How Have Brands Made Casual Hoodies Luxurious?
The humble hoodie is one that everyone has to love – if you don’t have a hoodie, what are you hiding away under?
What was once the quintessential symbol of casual comfort has been reimagined by luxury brands. They’ve turned it into a must-have piece in the wardrobes of the style-conscious.
Below, we’ll tell you how brands have made casual hoodies luxurious.
Premium Materials
Hoodies weren’t the fashion statement they are now. They were for hiding away under, wearing for sports, or wearing in the home when it’s freezing cold in winter. But now they’re fashionable.
High-end brands have swapped the traditional cotton blend for superior quality fabrics like cashmere, silk blends, and organic cotton. These materials enhance comfort and create sophistication and durability. And you don’t need to spend obscene amounts for this quality – you can get blank hoodies from websites like Wordans and hardly spend anything. Using these premium fabrics elevates the hoodie from a mere comfort piece to a statement of luxury fashion.
It bridges a gap between everyday wear and high-end appeal. Brands may also use sustainable practices, sourcing luxurious materials to be environmentally conscious. That’s another price tag altogether.
Craftsmanship
Luxury brands differentiate their hoodies by focusing on craftsmanship. Unlike mass-produced versions (which are fine), luxury hoodies will have meticulous hand-sewn details, custom zippers, and everything you can think of that would make them expensive.
This attention to detail means each piece is a statement of artistry and quality. The construction process is more detailed, emphasising stronger seams and more sophisticated tailoring to enhance the fit and drape of the fabric.
Some brands might use traditional techniques like patchwork or knitting, further embedding a sense of culture and craftsmanship.
Exclusive Designs
Luxury hoodies stand out due to their unique designs and limited edition prints – you’ll pay a lot for a limited edition branded hoodie. High-fashion designers collaborate with artists and influencers to create distinctive, often bold graphics reflecting current trends and artistic expressions.
These limited runs create a sense of exclusivity and make each piece a collector’s item. Beyond the aesthetics, these designs are a narrative, creating a story or a theme that resonates with the brand’s vision.
Brand Prestige
In luxury fashion, brand prestige is where the money comes in. The brand’s logo is a significant cost to any piece, and hoodies are no exception. And sometimes there’s not even a logo – what that means is it’s the name you’re paying for.
Brands like Gucci, Balenciaga, and Supreme have leveraged their logos on hoodies to symbolise status and style. Wearing these brand’s hoodies broadcasts a lifestyle that some people can’t afford, transforming a simple hoodie into a symbol of luxury and identity. The logo acts as a seal of approval from the fashion elite and that’s exactly what you’ll keep paying for.
Casual hoodies definitely have become luxurious – well, at least the price tag that comes with some branded hoodies is that of a luxurious piece of clothing. But the thing is, you don’t even need to spend the price tag. All you need is a hoodie made from a good quality material, and it’s a fashion statement.