Moschino FW24 – Unveils a Sophisticated New Era at Milan Fashion Week
Moschino FW24
Gone are the days of flamboyant maximalism! Moschino’s Fall/Winter 2024 collection, presented by new creative director Adrian Appiolaza, marks a dramatic shift towards a more subdued and sophisticated aesthetic, while still retaining the brand’s signature irreverence.
Appiolaza, stepping into the spotlight following Davide Renne’s passing, has crafted a collection that pays homage to Moschino’s founder, Franco Moschino, by revisiting classic motifs and breathing new life into them. Think oversized silhouettes, deconstructed suits, and playful accessories, all presented with a newfound balance and wearability.
This debut marks a clear departure from the campy theatrics cultivated by Jeremy Scott. While the spirit of playfulness remains, Appiolaza prioritizes wearability, showcasing “eccentric, but real” characters who exude an understated cool. He celebrates Moschino’s heritage with a modern twist, reviving iconic prints like the smiley face and cloud motif alongside nods to Coco Chanel’s classic tweed skirt suit.
Gone are the days of in-your-face maximalism. Appiolaza ushers in a new era of “quiet luxury,” emphasizing self-expression through deconstructed tailoring, stonewashed denim, and exaggerated knits. His extensive experience shines through, adding depth to his interpretation of Moschino’s legacy.
The collection is not without its surprises. A rare gender-diverse runway presentation hints at a future filled with inclusivity and curiosity. The venue, Museo della Permanente, adds further significance, echoing Moschino’s past exhibitions and celebrating its Milanese roots.
Aptly named “Collezione 0,” this collection marks a fresh start. Models adorned in silk headwraps, semi-trompe l’oeil shirts, and trompe l’oeil sleeves exude Italian sophistication. Heritage shapes like elongated double rider’s jackets and baggy 80s jeans offer a familiar yet refreshingly wearable aesthetic.
While Franco Moschino’s bold prints take a backseat, Appiolaza injects graphic flair with neon-bright smiley faces and oversized text, reminiscent of retro influences. The collection may lack Scott’s signature humor, but it compensates with a sincere celebration of Moschino’s legacy and a promising glimpse into the brand’s future.
With this collection, Appiolaza invites fashion enthusiasts on a journey of rediscovery. Moschino FW24 is a testament to the brand’s ability to evolve while staying true to its roots. It’s a new dawn, embracing heritage with a contemporary twist and marking the beginning of an exciting new chapter under Appiolaza’s creative direction.
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