Casablanca Paris Launches it’s Pre-Spring 2024 Collection
Casablanca Paris has just previewed their PS24 Collection, set to launch on Monday, 20th November. The campaign invites fashion lovers into a dreamscape where sophistication intertwines seamlessly with every thread.
Guided by the creative directorship of Charaf Tajer, Casablanca Paris breaks away from conventional narratives. The PS24 Collection unfolds like a reverie, exploring the intricate dance between exploration, style formation, and the materialisation of a distinctive vision. In their own words this “campaign envisions a dream-sequence. We look towards the potential of the dimensions of where and how our clothes can live– as costumes in an imagined film, as power suits, as tennis ensembles”.
Casablanca Paris new collection explores a palette of oranges, deep greens, and soft pastels which all orbit around the tennis whites that motif throughout the collection. It embodies the cultivated elegance that defines the brand.
Tradition intertwines with innovation as Casablanca Paris reintroduces signature styles with a fresh perspective. The wide leg track pants, sports day dress, and new colourways for the crochet tote bags will surely be a hit with longtime Casablanca lovers.
The dream sequence comes to life through the lens of master photographer Corentin Leroux and supported by art director Rashid Babiker and stylist Francesca Parise. Casting director Conan Laurendot curates a stellar lineup of models to embody the spirit of Casablanca Paris.
We’re absolutely living for this FAULTLess display both from the campaign imagery but also the elegance that exudes from this whole collection. FAULT Favourites are to be found throughout every corner of the collection however the Pleated Skirt, patterned jackets and patched denims are truly to die for.
With this collection, Casablanca Paris have succeeded in their ability to embrace modern elegance while also paying homage to their apres-sport aesthetic root. Certainly an exciting pre-collection just in time for holiday shopping…
The PS24 Collection will be shoppable via casablancaparis.com & @casablancabrand from Monday, 20th November.