66°North Launches Its Innovative AW23 Collection at Berlin’s KaDeWe Department Store

With a history that spans nearly a century 66°North has grown to modernise its brand focus and become a venerable giant in practical clothing and streetwear industry respectively. Founded in 1926 by Hans Kristjánsson 66°North originally set out to create protective clothing for Icelandic fishermen and labourers facing the unforgiving North Atlantic elements. Over the years, the brand has become synonymous with practicality and durability, but more recently with a slew of modern decisions and fashion forward campaigns and collabs, it has also made its mark in the world of fashion. Now, 66°North is taking a bold step into the Berlin scene by launching its highly anticipated AW23 collection at the iconic KaDeWe department store.

KaDeWe has its own storied history, in face you may remember us covering their Berlin Fashion Week 2023 Vogue Germany event that drew fashion enthusiasts and industry insiders from all over the world.

While practicality has always been at the heart of 66°North’s designs, their recent collaboration with the Danish brand GANNI is a testament to this fashion-forward approach. The GANNI x 66°NORTH collection launched during Copenhagen Fashion Week this year and was quick to draw high praises for its daring take on practical design ethos.

The 66°North AW23 collection launching in KaDeWe similarly took the fusion of functionality and style even further, offering a plethora of options for the fashion-forward consumer. Among the key pieces that are caught our eye, we fell in love with the Hornstrandir Gore-Tex Jackets. This lightweight jacket not only stands up to the harshest weather conditions but also boasts a sleek design that effortlessly complements urban fashion sensibilities.

Similarly, the Laugavegur trousers and Varmahlid shearling fleeces provide the perfect blend of style and practicality, built for more adverse weather conditions than Berlin provides, the lightweight and high quality construction wouldn’t be wasted on the streets of German’s edgiest city.

The launch of 66°North’s AW23 collection at KaDeWe is an exciting addition to Berlin’s fashion scene. It showcases the brand’s commitment to delivering high-quality, versatile, and stylish clothing that caters to the demands of the modern Berlin consumer. With its rich history, innovative designs, and successful foray into the fashion world, 66°North continues to prove that practicality and fashion are not mutually exclusive; marking a FAULTLess step forward as the brand reaches for its centenarian milestone.

For more info – head over to 66North.com