Dickies is once again proving that workwear is not just for work. With the global launch of the Dickies 247 work pant, the brand reimagines its iconic pieces for real life today. Crafted in lightweight 8.3oz cotton twill and updated with thoughtful features like a phone pocket and enzyme-washed softness, the new silhouette blends heritage with everyday comfort.

Fronting the campaign are Ezra Collective, Diego Naska and Prince Waly, each bringing their own story to the launch. The campaign is part of Dickies’ continued investment in cultural storytelling. As seen in their pre-SS25 denim launch and the recent SS25 collection spotlight, Dickies continues to root new products in legacy, while connecting with a younger generation through music, art and self-expression.

“The campaign leans into real stories and creative communities, showing the Dickies 247 work pant in action across different moments and lifestyles,” says Filip Elerud, Global Brand Marketing Director at Dickies. “It’s about versatility, ease and staying true to the brand’s workwear roots while evolving with a new generation.”

The trousers themselves reflect this ethos. Inspired by the 874 and the Double Knee, the Dickies 247 updates the formula without losing its core identity. Lighter, softer and cut for comfort across daily wear, it is a FAULTLess example of form meeting function.

The campaign aims to roll through autumn, showing the 247 pant in all seasons and settings.

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