Bontan, the Liverpool powerhouse, establishes his own imprint with a percussion-driven statement of intent.

There’s something deeply satisfying about watching an artist reach the point where they’re ready to build their own world. For Bontan, that moment has arrived with the launch of North Drum, his new label that debuts today with the hypnotic single, ‘Forever‘.

Built around the raw, organic drum patterns that have become Bontan’s calling card, ‘Forever’, pulses with irresistible energy. Those characteristic acid flourishes snake through rolling house grooves, creating something that feels both familiar and refreshingly new.

“I started North Drum as a way to spotlight the raw power of organic drum sounds and punchy percussion, all wrapped in rolling house grooves with a touch of acid flavor. It’s more than just a label for my own releases, it’s a home for my sound and a platform for like-minded artists who are also pushing percussive, groove-driven music forward.”

Bontan

The timing feels perfect. Following a landmark 2024 that saw Bontan deliver a standout Coachella performance, sold-out North American tours, and remixes for DJ Snake, Jamie Jones, and Green Velvet, creating his own platform feels inevitable.

‘Forever’ distils everything that’s made Bontan one of Beatport’s highest-selling artists into a single, focused statement. The track showcases the percussive mastery that’s earned him multiple Beatport #1s and two BBC Radio 1 Essential Mixes with Pete Tong. The industry response has been immediate. Jamie Jones, Joseph Capriati, Diplo, Carlita, Adam Ten, AMEME, and Mele have all supported the release – testament to both the track’s quality and Bontan’s standing within the electronic music community.

The label’s Northern England roots are evident in its no-nonsense authenticity, yet this isn’t insular music – it’s global in ambitions and influences, reflecting Bontan’s interpretation of genres from across cultures.

As debut singles go, ‘Forever’ sets a high bar. It’s simultaneously a culmination of everything Bontan has achieved and a promise of what’s to come. For those following his journey from Liverpool local to international sensation, this feels like natural evolution.

North Drum’s mission is clear: champion raw, organic percussion-driven house music that challenges convention. If ‘Forever’ is any indication, they’re off to an exceptional start.

‘Forever’ is out now on Bontan’s newly minted North Drum.

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Follow Bontan:
Instagram | Twitter | Spotify | SoundCloud

Follow North Drum:
Instagram