Marina Hoermanseder AW25 – A Celebration That Left Us Wanting More at Berlin Fashion Week 2025
Marina Hoermanseder X Berlin Fashion Week 2025

In 2022, when we photographed Jenna Ortega in Marina Hoermanseder’s avant-garde, flower-ordained dress, it was new, exciting, and full of promise. Naturally, when the brand marked its 10th anniversary with a Berlin Fashion Week presentation, we were eager to see how Hoermanseder’s craftsmanship had evolved. However, upon arrival, we were met with a standing-room-only ticket—an unexpected welcome after years of championing the brand. As it turned out, it wasn’t the last disappointment of the evening.
Held at the historic Hotel Oderberger, the show was a spectacle of balloons, cakes, and streamers, embracing a birthday party theme that should have been indulgently camp but instead felt overstuffed. The opening look, a towering cake dress, was an unmistakable nod to Moschino’s playful irreverence, but without the finesse. A balloon-inspired piece followed, falling flat—both conceptually and in construction. If the intention was a sugar rush, the result was more of a toothache.



Menswear made an appearance in the form of belted vests, which, rather than offering a fresh take on structured masculinity, felt underwhelmingly cheap. Meanwhile, the inclusion of plus-size models should have been a moment of celebration for representation, yet the execution betrayed a clear misunderstanding of plus-size bodies. When inclusivity is handled with such little regard for fit and form, it teeters on being performative rather than progressive.



That’s not to say there weren’t redeeming moments. Amongst the saccharine chaos, glimmers of Hoermanseder’s talent shone through: a purple bodysuit was sculpted to perfection, cherry-adorned cornrows added a playful yet polished touch, and a hard-shell yellow dress hinted at the structured elegance the designer is known for.

However, these rare triumphs were drowned out by an overwhelming volume of looks that lacked cohesion. Fashion Week is a stage for a designer’s best work—quality over quantity should always be the goal, and unfortunately, this collection tipped the scales in the wrong direction.



Marina Hoermanseder’s signature aesthetic—bold, structured, and unapologetically feminine—has long made her a standout. Yet, this latest showcase felt caught between haute couture ambitions and ready-to-wear accessibility, landing in an awkward in-between that didn’t quite satisfy either camp. A 10th anniversary should be a moment of reflection and refinement. Instead, this felt like a sugar rush that left us crashing too soon.
Still, Hoermanseder remains a designer worth watching, and while this season may have missed the mark, there’s always hope for a FAULTLess return in seasons to come.