Kendrick Lamar x Willy Chavarria: Super Bowl Merch That’s More Than Just Clothing

In the lead-up to Super Bowl LIX, Kendrick Lamar has teamed up with renowned designer Willy Chavarria to create a limited-edition super bowl merch collection that merges high-fashion streetwear with sports culture. In partnership with the NFL and Lamar’s creative agency pgLang, the Kendrick Lamar x Willy Chavarria Super Bowl Collection is a statement on contemporary style, celebrating the intersection of music, fashion, and sport.

A Collaboration That Feels Inevitable

Lamar and Chavarria’s creative relationship dates back to the rapper’s Big Steppers Tour, where he first wore the designer’s work. Now, they’ve taken their collaboration to the next level with a collection tied to Lamar’s highly anticipated Super Bowl halftime show. This collection isn’t just fan merchandise—it’s an elevated take on game-day fashion, seamlessly blending pgLang’s aesthetic with Chavarria’s signature oversized tailoring.

Kendrick Lamar and Willy Chavarria team up for a Super Bowl Merch capsule collection with the NFL and pgLang.

The Collection: Elevated Streetwear for Super Bowl LIX

The standout piece from the collection is the “g.NATIONAL” satin bomber jacket, priced at $750. Limited to just 100 hand-numbered pieces, the jacket features a slightly cropped silhouette, broad shoulders, and embroidered details, including the “KLamar” insignia on the chest and “g.NATIONAL” on the back—a nod to Lamar’s upcoming Grand National Tour with SZA. Quilted lining and a Japanese nylon shell ensure a premium finish, cementing the jacket as the collection’s must-have item.

Beyond the bomber, the collection includes Super Bowl LIX hoodies and T-shirts featuring lyrics from Lamar’s song “tv off” (“Foot Up On The Gas But Somebody Gotta Do It”), mesh gym shorts, and practice jerseys. Prices range from $55 to $750, making the drop accessible while still offering exclusive, high-end pieces.

Where to Buy the Kendrick Lamar x Willy Chavarria Super Bowl Collection

The collection launched on January 29, 2025, and is available via the NFL Shop, Willy Chavarria’s website, and select online retailers like Fanatics. Given Lamar’s influence and the collection’s limited nature, a sell-out is expected.

A Fashion-Forward Halftime Show

Lamar’s Super Bowl halftime show is set to be just as impactful as the collection. With SZA confirmed as a guest performer, fans anticipate a setlist featuring standout tracks from his recent projects, including his 2024 hit, “Not Like Us”. His ability to merge visual storytelling with music and fashion makes this performance one of the most exciting Super Bowl moments in recent years.

A Collection With Purpose

Beyond aesthetics, the Kendrick Lamar Super Bowl merch serves a greater purpose. Proceeds will support organizations aiding those affected by the Los Angeles wildfires, reinforcing both Lamar and Chavarria’s commitment to social impact. Fashion, in this case, isn’t just about making a statement—it’s about giving back.

Kendrick Lamar and Willy Chavarria team up for a Super Bowl Merch capsule collection with the NFL and pgLang.

The Future of Super Bowl Fashion

This collaboration represents a shift in Super Bowl merchandise. No longer just about team jerseys, it signals the growing influence of fashion-forward, limited-edition drops tied to major cultural moments. As Lamar continues to redefine what it means to be an artist, his work with Willy Chavarria and pgLang marks a new era of music-driven fashion collaborations.

FAULTLess in its execution, this collection is more than just sports merch—it’s a cultural artifact.

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