Whoopi Goldberg Joins AMI for FW24
Whoopi Goldberg, the iconic entertainer and celebrated EGOT winner, has a fresh new role as the face of AMI Paris’ Fall/Winter 2024 campaign. In a delightful twist, the announcement coincides with Goldberg’s birthday, making this collaboration a heartfelt celebration of her legacy in both entertainment and fashion.
Goldberg, who holds an Emmy, Grammy, Oscar, and Tony Award, brings an unmatched charisma to the campaign, shot by renowned photographer Rahim Fortune. The photos, taken in the vibrant streets of New York City, capture her warm smile, magnetic energy, and authentic style, emphasizing what makes Whoopi a cultural icon. With a striped suit, a herringbone coat, a scarf-collar shirt, and a pair of AMI’s 75001 black sunglasses, she brings an effortless yet powerful presence to the label’s FW24 essentials.
Alexandre Mattiussi, the visionary behind AMI Paris, is known for his signature blend of Parisian chic and contemporary sensibilities. By choosing Goldberg as the face of this campaign, Mattiussi continues to expand AMI’s appeal, showing that style knows no age or boundary. Goldberg herself seems thrilled with this partnership, sharing on her Instagram, “Tried something new lately and shot this campaign with AMI. It was so fun.” AMI, in turn, shared a heartfelt birthday tribute to Whoopi, making this collaboration feel as personal as it is stylish.
Beyond the campaign, Goldberg is gearing up for her role as Miss Hannigan in Annie at The Theater at Madison Square Garden, adding yet another facet to her multi-dimensional career. Whether gracing the AMI campaign or sitting at The View‘s table, Goldberg’s influence is undeniable, resonating across entertainment and now fashion.
At a time when fashion embraces diverse representation, this campaign with Goldberg is a FAULTLess choice, championing inclusivity and timeless elegance. AMI Paris fans and fashion lovers alike will undoubtedly admire this blend of artistry, personality, and style.
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