HUGO x Les Benjamins Launch AW24 Collab

Thursday 11th July 2024

A Cultural Celebration: Uniting East and West Through Fashion at the HUGO x Les Benjamins Launch Event

Founded in 2011 by designer and photographer Bünyamin Aydin, FAULT Favourite Les Benjamins has become a key player in luxury streetwear, known for its ability to merge Turkish heritage with modern design. Meanwhile, HUGO brings its renowned tailoring and signature street style to the table, making this collaboration a perfect synergy of craftsmanship and contemporary culture. Togehter, this unique partnership celebrates interculturality and the unifying power of creative expression, blending Eastern and Western aesthetics in a FAULTLess collection that tells a powerful story through fashion.

The HUGO x Les Benjamins collection is a tribute to the rich cultural tapestry. By fusing bold and eclectic Eastern aesthetics with HUGO’s modern tailoring, this capsule invites wearers to embark on a stylistic journey inspired by history, curated by culture, and tailored by tradition.

This 18-piece collection includes statement-making menswear, womenswear, and gender-neutral styles. Highlights in menswear feature a raw-edged co-ord, a varsity-style bomber jacket, and a boxy double-breasted suit, complemented by laid-back pieces like graphic T-shirts and a swan-motif sweatshirt. In womenswear, a standout tailored blazer and matching skirt co-ord set leads the offering, which also includes wide-leg pants, tank tops, hosiery, and a fresh take on the classic white shirt. Gender-neutral items, such as a striking black trench coat and a casual-cool bucket hat, round out the collection.

The launch event for this captivating collection took place at the iconic Voo Store in Berlin. The highlight of the evening was a live performance by Apsilon, a rising star and a new FAULT favourite artist, whose energy and music perfectly encapsulated the spirit of the collection. Apsilon also featured in the HUGO x Les Benjamins campaign.

Captured in Berlin by Furkan Cetin and Nina Raasch, the campaign explores the experience of growing up Turkish in Germany. Featuring rapper Apsilon, models Tijen Ekici, Kisha Hahn, Simo Baakoun, performing artist Azama Bashir, and writer Arinc Cemal, the campaign portrays intimate portraits and videos that highlight personal narratives and celebrate cultural intersections.

HUGO x Les Benjamins is out now

The collection launched on July 11, 2024, and is available globally in HUGO stores, through wholesale partners, and online at HUGO.

Explore more about the cultural inspirations behind the collection in our previous articles on Les Benjamins’ Fall/Winter 2023 collection, their rebellious FW24 collection, and HUGO’s FW23 collection.