About You Fashion Week Slays Berlin With Circus-themed Extravaganza
About You Fashion Week: Berlin 2024
You may have noticed that we decided to sit out Berlin Fashion Week this season, while it’s always been a hub of creativity, it didn’t quite stick the landing previously. This year however, we decided to see what About You Fashion Week Berlin had to offer and they took it to another level with a circus-themed extravaganza. The event, curated in collaboration with the renowned Circus-Theater Roncalli, brought an exhilarating blend of fashion and entertainment, and truly made it a night of fashion, performance and glam to remember.
The atmosphere was charged with high energy from the moment guests stepped into the fairground-themed venue. Twinkling lights, carnival games, and an impressive circus tent set the stage for a series of captivating performances that seamlessly blended fashion with circus artistry.
About You Fashion Week Collections
One of the About You Fashion Week’s highlights was the Nike collection, which was showcased through an all-female dance performance. The dancers demonstrated the functionality and versatility of Nike’s sportswear, embodying the motto “Femme stands for Power.” This segment was a powerful tribute to female strength and agility, with models and dancers moving in sync to high-energy music.
Reebok’s presentation took a darker turn with an earthly colour palette. Their show featured parkour athletes, BMX stunts, and a dynamic hip-hop performance, underscoring the brand’s urban and rugged appeal. The blend of sport and streetwear was very fitting if a bit muted.
Levi’s brought a touch of country charm to the circus ring with a denim display that paid homage to the rising trend of country music. The line dancing segment, reminiscent of Beyoncé’s “Cowboy Carter” era, was a crowd favourite. Denim is clearly back in style, and Levi’s is riding that wave with FAULTLess flair.
We fell in love with Hugo’s display. As FAULT’s favourite display, Hugo’s collection was a masterclass in combining classic tailoring with modern edginess. A standout menswear piece was the cheetahesque-printed Hugo trench, which added a bold touch to their autumn collection. The key piece for womenswear was a leather dress that screamed edgy Berlin, perfectly capturing the city’s avant-garde spirit.
The evening also featured other noteworthy presentations. Puma’s show brought street football culture to life with dribbling artistry and juggling acrobatics, while adidas left the audience in awe with a death wheel performance. Each brand brought something unique to the table, making the event a true variety show of fashion and performance.
The grand finale was a spectacle in itself, with models, dancers, and circus performers coming together for a vibrant and joyful closing act. The evening ended with a legendary aftershow party at the About You Fun Fair, where guests continued to celebrate the fusion of fashion and circus under the night sky…as we scuttled away with a giftbag full of goodies…
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For more insights and behind-the-scenes moments from this incredible event, check out FAULT Magazine’s Instagram
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