Zendaya Gets Personal with On Running: A Powerful Move for Movement and Style
Zendaya On Running
Emmy-winning actress Zendaya is the new face (and force) behind Swiss running brand, On. This exciting partnership goes beyond a typical endorsement deal. Zendaya will co-create collections, design campaigns, and champion the brand’s focus on movement and wellbeing.
A Collaboration Rooted in Shared Values
On’s recent partnership with FKA twigs hinted at their dedication to blending performance and artistic expression. Zendaya embodies this perfectly. She’ll influence lifestyle, athletic, and movement categories, bringing a fresh perspective to all On offers.
Dream Together: A Collaborative Spirit
The partnership launched with “Dream Together,” a captivating short film by C Prinz featuring Zendaya’s voiceover. It celebrates the power of movement and community. The film’s collaborative spirit reflects Zendaya’s own values, further emphasized by the unconventional launch event at Walk Good, a non-profit promoting holistic wellness
A Match Made in Activewear Heaven
Zendaya discovered On organically, thanks to costume designer Jonathan Anderson. This genuine connection and shared passion for sustainability (On uses recycled materials and innovative dyes) solidified the partnership. Zendaya is excited to promote On’s commitment to social good and eco-friendly practices.
Beyond the Gym: A Focus on Wellness
Despite not being a natural athlete, Zendaya understands the importance of movement for mental health. This partnership highlights her own journey towards incorporating wellness into her life, inspiring others to do the same.
Community and Inclusivity: The Power of Movement
This collaboration extends beyond products. Zendaya wants to foster a supportive, inclusive community. On campaigns will showcase how movement and a strong network can help us overcome challenges.
A New Chapter for On
“We’ve been massive admirers of Zendaya’s ability to inspire,” says On co-founder David Allemann. Zendaya’s involvement signifies a new chapter for On, filled with fresh storytelling and diverse voices.
Together, Zendaya and On are setting a new standard for brand partnerships. Their focus on creativity, sustainability, and community will undoubtedly resonate with fans and redefine the future of activewear.