JordanLuca Underwear 2.0 – FAULTless Intimate Apparel just got hotter
Creative Director: Jordan Bowen & Luca Marchetto
Art Director: Eric Brain
Photographer: Paolo Colaiocco
Photography Assistant: Tom Lombard
Model: Jamie Yates
Agency: IMM Agency Group
Casting: Tytiah Blake, Unit C
JordanLuca has been EVERYWHERE – back in February we fawned over the JordanLuca JLT3 triple waitstband collection, and now the brand unveils its highly anticipated JordanLuca Underwear 2.0. Following the remarkable success of their Fall/Winter 2023 collection, which introduced the daring Triple Waistband Underwear, JordanLuca continues to push boundaries with their innovative and stylish designs.
Introducing JordanLuca Underwear 2.0
The new range includes updated versions of the popular JT-1 and JT-3 styles, now available in classic Grey/White. This release accompanies a restock of the much-loved Black/Black and White/White briefs and boxers, catering to sizes S-XL.
The standout addition to this collection is the introduction of jockstraps, which retain the signature JordanLuca blend of 95% cotton and 5% elastane and will no doubt have the party gays in a chokehold. These jockstraps feature a medium-rise waist and the iconic branded waistband adorned with Lion and Unicorn motifs, adding a playful nod to British stereotypes. This unique design not only ensures a comfortable fit but also brings a touch of elegance and sophistication to your underwear drawer.
The Innovative IGGY Top and IGGY Bottom
Expanding the JordanLuca Underwear line, the collection now includes the IGGY Top and IGGY Bottom. The IGGY Top is a micro vest designed to adhere slickly to the chest and arch across the back, available in Black or White Fine Rib Cotton. Complementing this is the IGGY Bottom, a Jock-less Jockstrap, which can be worn over, under, or without underwear. This versatile piece adds a layer of kink and subversion, perfect for those looking to make a bold statement with their intimate apparel.
FAULTLess Quality and Comfort
JordanLuca Underwear is crafted using a custom cotton fabric, designed and made in Italy. This unique yarn blend of cotton and elastane ensures optimal comfort, fit, and hold. Moreover, the fabric boasts antibacterial properties, making it an excellent choice for everyday wear.
The entire JordanLuca Underwear line, including the latest 2.0 collection, is now available for purchase online at jordanluca.com. With their innovative approach, dedication to excellence and all round FAULTLess unapologetic views on fashion – JordanLuca Underwear is here to redefine your intimate apparel experience and we couldn’t be more excited!
Shop the latest collection, visit JordanLuca.