Vi City releases ‘So Now What..’: a Journey from Heartbreak to Powerful Rebirth

Vi City
Photo courtesy of Vi City

Chicago’s rising R&B/hip-hop star Vi City is back with a potent blend of heartbreak and self-discovery on his latest album, So Now What... Following up on his critically acclaimed Hotels & Heartbreaks, this new 10-track project delves deeper, exploring the emotional rollercoaster of moving on after a love lost. So Now What.. unfolds a cathartic journey, a testament to Vi City’s artistry, and a promising glimpse into his future.

Sonically, So Now What.. is a captivating blend of classic and contemporary sounds. Vi City channels influences from 90s R&B, weaving them into a modern hip-hop tapestry.  This fusion is evident in tracks where smooth vocals intertwine with pulsating beats. However, Vi City isn’t afraid to experiment. This production also showcases his willingness to push boundaries and explore new sonic territories. This interest in experimenting, coupled with his respect for tradition, results in a fresh and engaging listening experience.

The album opens with a simmering intensity, reflecting the lingering sting of the past. The album’s true power song arrives with the aptly titled ‘In Mode’. The track is a masterclass in emotional storytelling. A poignant piano melody sets the stage for Vi City’s raw and vulnerable delivery. Here, he bares his soul, singing about being blinded by love and believing lies.  But ‘In Mode’ doesn’t wallow in despair. As the track progresses, it explodes into a powerful soundscape, brimming with energy. This shift reflects Vi City’s own journey of overcoming betrayal and choosing to embrace life again.  

The emotional rollercoaster continues with ‘U Deserve’. Here, Vi City sheds his heartache and steps into a swaggering, confident persona. The track boasts an infectious rap sound, with Vi City showering his ideal woman with promises of luxury. As the song evolves, the beat transforms into a pulsating club anthem, perfectly suited for late-night outings. This shift showcases Vi City’s ability to seamlessly transition between vulnerability and bravado.

No exploration of So Now What.. would be complete without mentioning the collaborative triumph, ‘Icyy’.  Vi City joined forces with Ari Stylez, Phoînix Keyz, and Mike J to create a sonic masterpiece in ‘Icyy’. This track seamlessly blends the styles of each artist, resulting in a song rich with texture and depth. Thematically, ‘Icyy’ explores the complexities of desire. Vi City and his collaborators capture the allure of wanting someone unavailable, the thrill tinged with the knowledge of wrongdoing. ‘Icyy’ is a standout track, a testament to Vi City’s ability to curate a cohesive project while embracing artistic collaboration.

Interspersed throughout So Now What.. are interludes featuring skits and conversations. These introspective moments act as checkpoints, revealing Vi City’s grappling with past relationship patterns and a tendency to fall for emotionally unavailable women. They add a layer of vulnerability that deepens the emotional impact of the album. Listeners get a glimpse into Vi City’s thought process, his struggles, and triumphs as he navigates the complexities of love and loss.

For fans of soulful R&B with a hip-hop edge, So Now What.. is a must-listen. It’s a powerful testament to Vi City’s artistry and a promising glimpse into his future. The album showcases his impressive vocal range, captivating storytelling ability, and his willingness to experiment with sound. With So Now What..’, Vi City establishes himself as a force to be reckoned with in the R&B/hip-hop landscape. This is an album that will stay with you long after the last track fades, a testament to the enduring power of music to heal, inspire, and empower.



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