Josh O’Connor, Taeyong, and Mike Faist- A Closer look at Menswear in Loewe’s S/S 2024 Pre-collection
Loewe Spring/Summer 2024 Pre-Collection Shines with Mike Faist, Josh O’Connor, and Taeyong
Loewe, the renowned luxury fashion brand, has broken the internet with their portraits of iconic Dame Maggie Smith, well-known for her role as Professor McGonagall in the Harry Potter series. With that being said, we wanted to take a look at men’s fashion segment, starring Mike Faist, Josh O’Connor, and Taeyong.
Firstly an honourable mention to Maggie Smith who photographed by Juergen Teller exudes sophistication, draped in a luxurious fur coat and a silk dress, clutching the iconic Loewe Puzzle Bag.
Now onto Mike Faist, Josh O’Connor, and Taeyong. Loewe has a history of enlisting high-profile celebrities for its campaigns, and this season is no exception. Photographed by the famed Juergen Teller, the campaign has reached far beyond the realms of fashion.
British actor Josh O’Connor, famous for his portrayal of Prince Charles in the hit series “The Crown,” and even more famous TikTok trending sound “I refuse to be blamed any longer for this grotesque misalliance!. I wash my hands of it!” radiates an effortlessly cool vibe in this campaign. Captured by Juergen Teller, O’Connor’s outdoor shots feature a scrapbook-like aesthetic. The actor dons an exquisite denim jacket and trousers, which wouldn’t look out of place at Berlin Fashion Week. In another frame, O’Connor appears snug and cozy wrapped in a Loewe blanket while lounging on a vintage sofa, effortlessly merging style and comfort. (above)
Mike Faist, the talented American actor, shares the campaign stage with O’Connor. Faist is seen sporting various Loewe pieces, including a Loewe shirt, shearling jacket, and parka, all while carrying the must-have bag of the season. His presence adds a rugged yet stylish edge to the campaign, perfectly capturing the brand’s versatility.
Taeyong, the South Korean rapper and singer from the internationally acclaimed boy group NCT, showcases the global appeal of Loewe. Wearing a range of Loewe accessories, including the collection’s eclectic sunglasses and the iconic Puzzle bag, Taeyong exudes a contemporary and edgy vibe. His inclusion highlights Loewe’s commitment to embracing diverse talent from all corners of the entertainment world. In a noteworthy development this past June, the announcement was made that Taeyong had officially assumed the prestigious mantle of Global Brand Ambassador for Loewe. His presence in this campaign unequivocally underscores why his distinctive fashion sensibilities and style are a seamless fit for championing the brand’s creative vision on the global fashion stage.
While the collection has grabbed the attention of entertainment fans the world over, it’s important to also admire the fine craft that the collection exudes. As a brand, Loewe has always leaned heavily on their creativity not only in the marketing field but in the design arena. This pre-collection is an excitement new chapter for the brand, one that manages to both break the internet but most importantly, uphold the finery and design that makes the brand a continued FAULT Magazine favourite.