Fiorucci PRE-FALL 2023 COLLECTION: Where Heritage Meets Contemporary Sophistication
CAMPAIGN CREDITS:
Creative Direction DANIEL FLETCHER
Photography MORGAN HILL MURPHY
Styling ALESSIA VANINI
Fiorucci, the iconic Italian fashion brand, has once again captured our attention with its latest collection, seamlessly blending its rich heritage with a contemporary twist. The brand’s new offerings take us on a voyage of discovery, inviting us to explore their storied past while embracing the freshness of the present. This season, Fiorucci unveils a color palette that feels entirely new, infusing their signature archive motifs with shades that exude Italian sophistication. From the captivating espresso brown to the bold rosso red, the Adriatic blue, and the Michelangelo-like stone, each hue is carefully chosen to resonate with the fashion-savvy audience.
At the heart of the collection lies the key motif of the house—The Angels. This time, they make their presence felt through intricate laser-etching on denim. From stylish shirts to rakish mini dresses layered over baggy jeans, The Angels breathe life into the garments. Additionally, the collection showcases monochrome denim treated with the same laser-etching technique, now refreshed in a gentle ecru hue, offering a more polished appeal to those nostalgic for classic denim fits.
Under the creative direction of London-based designer Daniel Fletcher, Fiorucci continues to prioritize conscious and technical fashion choices. Relaxed-fit pants crafted from faux leather and lavish collars made from faux shearling elevate the brand’s contemporary DNA, creating a harmonious blend of style and substance. Fletcher’s meticulous eye for detail and reverence for Fiorucci’s legacy shine through in every piece.
Drawing inspiration from the archives, Fletcher unearths hidden gems that ignite nostalgia. One such gem is a lip print design, now emblazoned on a chic mini-skirt for women and a classic Cuban-style shirt for men. A unisex T-shirt featuring the same lip print design speaks to the brand’s commitment to inclusivity. Another archive-inspired marvel is a banana-shaped handbag—a playful accessory that pays homage to a print commissioned by Elio Fiorucci to the legendary artist Andy Warhol. It is a testament to the shared irreverence and appreciation of iconography between these two creative powerhouses. Additionally, The Angels take center stage in a shoulder-carry handbag, available in a captivating rosso red—a go-to accessory for everyday wear.
The collection effortlessly fuses relaxed silhouettes with touches of sporting and workwear influences. Acid-wash denim meets a Harrington jacket, while a zip-up velour baseball jacket adds a touch of nostalgia. The graphics draw inspiration from traditional sportswear motifs, incorporating Fiorucci’s unifying message—a celebration of individuality and self-expression.
To experience the allure of the latest Fiorucci collection, visit their website at fiorucci.com or head to their flagship store located at 39 Brewer St, Soho W1F 9UD. Starting from June 1st, 2023, you can immerse yourself in the brand’s world of fashion, where the past converges with the present to create a truly mesmerizing experience. Don’t miss out on the opportunity to explore Fiorucci’s unique blend of heritage and contemporary sophistication.