The New Balance Grey Day Extravaganza

The New Balance Grey Day Extravaganza

Gear up, sneakerheads! It’s time to get hyped because New Balance’s highly anticipated Grey Day is back and it’s bigger, bolder, and more electrifying than ever before! Mark your calendars for May 12th because you won’t want to miss out on this epic celebration of timeless style and unstoppable innovation!

Brace yourself for four iconic silhouettes—the 550, 580, 9060, and Fresh Foam x More Trail v3—reimagined in shades of grey that will take your breath away. New Balance has even more surprises up its sleeve. The classic 574 silhouette is back and better than ever, dressed to the nines in a fresh and fierce grey hue. Talk about iconic heritage with a modern twist! And let’s not forget about the MADE in USA* capsule collection, featuring the crème de la crème of grey-hued footwear—the 990v4, 990v6, 996, and 998. Craftsmanship meets style in the most mind-blowing way!

The limited-edition Furon v7 football boot is a game-changer (pun intended) , designed to make you stand out on the field with its sleek grey design. And skaters, rejoice! The Numeric skate pack has got you covered with the Tiago Lemos 808 and the Grey Day 306. Prepare to shred the streets in style!

New Balance has created an exclusive online shop showcasing a curated selection of grey footwear and apparel. Get ready to amp up your style game from head to toe with the hottest grey pieces that scream sophistication and street cred.

Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising at New Balance, couldn’t contain his excitement, saying, “Grey represents a history of innovation and serves as a global symbol of style – it is emblematic of our unique path forward.” With Grey Day, New Balance is taking performance and style to unprecedented heights, pushing boundaries and leaving its mark on the fashion world.

The Grey Day collections will be available the New Balance website and prices range from £95 for the iconic 574 all the way up to £220 for the Made in USA collection. Shop the collection at