Peter Do Takes the Reigns as Creative Director of Helmut Lang

Photo: Mario Sorrenti

 The legendary brand Helmut Lang has just announced that the incredibly talented Peter Do will be taking the helm as its creative director. That’s right – Peter Do, the fashion virtuoso known for his stunning designs and effortless cool factor, is set to lead the charge at Helmut Lang and redefine the world of high fashion as we know it!

Helmut Lang, known for his radical thinking and minimalist aesthetic, left an indelible mark on the fashion world. Do acknowledges Lang’s influential legacy and expresses his deep honor in being entrusted with carrying it forward. Lang’s penchant for deconstruction and prioritizing substance over spectacle aligns perfectly with Do’s own design philosophy. Both designers share a rejection of the fashion industry’s obsession with celebrity status, emphasizing the importance of meaningful and substantial creations.

Peter Do’s journey in the fashion industry has been nothing short of remarkable. Born in Vietnam and educated at the Fashion Institute of Technology in New York, Do honed his skills at prestigious fashion houses such as Céline and Derek Lam before launching his eponymous brand. His designs quickly garnered attention for their severe tailoring and downtown-cool appeal. Nominated for multiple CFDA Awards and a finalist for the 2020 LVMH Prize, Do has established himself as a rising star in the fashion world.

Fashion enthusiasts eagerly anticipate Do’s debut collection for Helmut Lang, set to be showcased during New York Fashion Week in September 2023. As the brand’s new creative director, Do aims to create new and energetic clothes that challenge individuals’ understanding of self-expression. His appointment signals an exciting new chapter for Helmut Lang, one that holds the promise of reinvigorating the brand’s legacy and recapturing its influential position in the fashion world.

The stage is set, the spotlight is shining, and Peter Do is ready to make fashion history as he spearheads the revival of Helmut Lang. Brace yourselves for an exhilarating journey into the world of cutting-edge design, where tradition meets innovation and style knows no limits. With Peter Do at the helm, Helmut Lang is about to reclaim its rightful place among the fashion elite, and we couldn’t be more thrilled to be part of this electrifying moment in fashion history. Stay tuned for the fashion event of the year – PETER DO Helmut lang!