Loyle Carner Headlines the First ‘S&C Presents HUGO Nights’ Event in London – A Night of Music, Fashion, and Unforgettable Moments!

HUGO and Strawberries & Creem (S&C) kick off their exciting live music event series with an incredible lineup and a night to remember!

London was set ablaze with an electrifying fusion of music, fashion, and vibrant energy as HUGO and Strawberries & Creem (S&C) joined forces to launch ‘Chapter One’ of their highly anticipated live music event series, ‘S&C presents HUGO Nights.’ The stage was set at The Vaults, One Marylebone, where the underground venue transformed into a mesmerising space adorned with HUGO’s iconic red hue, perfectly complementing the unveiling of their latest HU-GO1ST sneaker drop.

See our previous article on the HU-GO1ST drop.

The star-studded event drew in a stellar lineup of UK music talent, fashion influencers, and industry heavyweights, creating an atmosphere that pulsated with excitement from start to finish. The crowd was treated to an unforgettable live performance by the Mercury-nominated British hip-hop artist, Loyle Carner, who took the stage in the latest HUGO collection, exuding style and charisma. Carner’s enthralling performance left guests captivated and craving for more, as they danced the night away to the beats spun by DJs Paris Francis, Keyrah, Chris Jammer, and Isaac Carter.

Among the attendees were music sensations Mabel, Bugzy Malone, and Mr Eazi, as well as talented actors Micheal Ward and Ash Holme. Influencers Tobi Brown, Taylah Elain, and Angelica Blick added their own touch of glamour to the event, while radio presenter Kenny Allstar and artists TSUNARI, Hope Ikpku Jnr, Ray BLK, and Kadeem Ramsay infused the night with their undeniable talent.

The excitement doesn’t end there! ‘S&C presents HUGO Nights’ is already gearing up for ‘Chapter Two,’ which promises to be an even bigger spectacle. Scheduled for July at another secret location in London, this event will showcase a lineup of top artists and emerging talents, ensuring an eclectic mix of musical styles and performances. Just like before, fans will have the opportunity to apply for free tickets, so keep an eye out for the full announcement via HUGO and S&C’s social channels. It’s an incredible chance to be part of an exclusive gathering where music and creativity take center stage.

While fans eagerly await the next S&C festival in 2024, the brand is continuing to innovate and push boundaries. Partnering with HUGO, they have created a series of standout events across London this summer, following their successful collaboration for the BRITs after party. These events are a testament to their commitment to shaping the music and cultural landscape, bringing people together and igniting unforgettable experiences.

As we look forward to the upcoming ‘Chapter Two’ of ‘S&C presents HUGO Nights,’ we can’t help but feel the excitement building. This remarkable series of events is not only a celebration of music but also a testament to the power of collaboration, creativity, and the spirit of youth. Get ready for more electrifying performances, unforgettable moments, and the continued championing of emerging talent. London, brace yourself for an incredible summer filled with music, fashion, and HUGO Nights that will leave an indelible mark on the cultural fabric of the city!