How to avoid these 4 Instagram marketing mistakes

Photo: Serpstat

Have you been making use of Instagram as a part of the marketing strategy for your business but don’t seem to be seeing any benefits from it? Have you been thinking about how to capitalise on Instagram marketing but aren’t sure where to start?

If so, you’re not alone. It is said that Instagram is one of the most popular social media platforms, if not the most popular one, at this current point in time. Especially for businesses and brands. But this doesn’t mean to say that Instagram marketing is easy. There are a lot of ways you can go wrong with your strategy, but fortunately, there are also plenty of ways to make sure you’re getting ahead in the game.

Its hard to imagine a time when Instagram didn’t exist. Nowadays, it’s the perfect marketing platform for businesses and brands of all sizes. One of the main conditions for success is getting a follower base that makes the brand attractive. The moment you will find best strategy for bigger reach, you will know that you go to the right direction. Getting familiar with how you can find the audience who will truly engage with your content is something that can be achieved with Growthoid, which is a service that knows what is the best way to get Instagram followers very fast and very effectively. Even if you succeed in making an organic growth for your account with your ideal target demographic, you still need to know some of the things that can give you best results in managing your Instagram account. Even though the app is easy to use with its simple interface, there are some mistakes that many marketers still make, no matter the fact that they are doing it for a while. If you are new to Instagram, or looking for a way to up your marketing games, here are 4 common mistakes that you could be avoiding while marketing on Instagram.

Over selling

One mistake that business and brands make far too often when they are using Instagram as a way to market, is that they continue to market their brand in the more traditional way and stick to hard selling rather than adapting to the style of advertising that Instagram makes use of. Hard selling your products on Instagram just doesn’t work because people want to be entertained on the platform and not just see all of your products.

Instagram is a place where you can grow your brand and account organically, and this means that you can do this without spending any money on your advertising. Organic marketing is one of the biggest advantages of Instagram, but it also means that you should take advantage of the tools they offer you to create entertaining content instead of just hard selling your products.

Not having a niche

Instagram is a place for anyone and everyone, and if you are looking to find some entertainment there, you will no doubt be able to find something that interests you. This is because Instagram has niches in which the users fall into. You will fall into a niche depending on the specific type of content you create. Being part of a niche means that you have access to a whole bunch of people who fall part of your target audience.

If you do not have a niche, it may be difficult for you to direct your content to specific people, know what to create, or even know when the best times to post are. This means that you will lose out on a lot of engagement and followers.

Using hashtags incorrectly

One of the biggest benefits that Instagram has to offer businesses as a marketing tool, is hashtags. Hashtags are an incredible way to reach a much larger audience that most likely does yet follow you. On top of that, this audience falls part of your niche or target audience, making it more likely for hem to follow and engage with you.

The problem with hashtags is that far too many people don’t actually know how to use them correctly and effectively, which can actually be quite damaging for their business. The best way to use hashtags is to find the most popular ones that are related to your content. However, if you are still struggling with this, you should try a service like Task Ant. This is a service that will help you find the best hashtags for you content and even tell you why the hashtags you were using, weren’t working.

Not engaging enough

Engagement is one of the key elements to having a successfully Instagram account for your business and this doesn’t only means receiving engagement form your audience. Instagram is a social media platform which requires two-way communication, this means that you need to engage with the followers too. You can do this in a variety of ways, form responding to direct messages, replying to comments on your content, liking and sharing other users’ content, and even following other users.