A research report by Techjury.com says that people are 10 times more likely to be influenced by a non-celebrity blogger than by a celebrity.

Here are some of the numbers:

• 66% of influencers used sponsored social media posts to generate revenue in 2018
• 50% of brand marketers identified spotting fake followers as their main concern in 2018
• 43% of brand marketers identified engagement as the most important criterion when evaluating influencers in 2018

Influencers are often measured by marketing agencies and partners based on their follower count. The future-proof job title is officially granted to those accounts with more than 5,000 followers with the caveat of calling them “micro-influencers” until they mature to 25,000.

If you are interested in stepping into the world of influencers yourself, you may want to consider starting at a smaller-scale with micro-influencers. Many of these folks gain Instagram followers by sharing niche content with a tight and very receptive audience.

This group has called a lot of attention since the American presidential elections of 2016, which saw thousands of smaller-scale Donald Trump accounts actually nudge the needle on the results of the overall election.

How Much Are They Paid

If you heard that the influencer marketing industry could be worth $10 billion by 2020, would that make you raise your eyebrows? Digital marketers today wield tremendous tools that can boast incredible results. One of these is Instagram.

This is an introduction to some of the top names in the world of influencer promotions. Celebrity influencers like Cristiano Ronaldo and Kim Kardashian are excluded from this list.

Jamie Oliver — Food

Oliver has capitalized on the media’s love for British accented chefs with a colorful channel that pops. He earns $8,000 per post on Instagram. His recipes include cocktails, eggs, and even bread baking.

Tara Milk Tea — Travel

Tara is an Australian traveler with 1.3m followers. Her light, delicate, feminine, aesthetic has earned her a lucrative passive income of about $3,000 per post. Her page essentially consists of beautiful high-quality photography at breath-taking locations around the world

Alexa Chung—Fashion & Style

Chung has created a powerful name in the fashion and makeup space. In 2020, she is reported to be appearing as a host on a Netflix series called Next in Fashion. She is also involved in a very public controversy with her protégé James Charles. All-in-all, hers is a brilliant example of a case where social media snowballed into a career in the larger media world. Aside from her many other income streams, Chung makes $4,500 per Instagram post.

Jack Morris—Photography

Morris and his wife are avid travelers with stories from all parts of the globe, from Namibia to Vancouver. His aesthetic on Instagram includes locals from the cultures he is visiting, which is always a nice touch. Morris earns about $8,250 per post on IG.

Gracyanne Barbosa — Model

Brazilian native, Gracyanne Barbosa is an example of a fitness model with a significant sex-appeal angle in her content. This sensuality is part of a rising trend in Latin America of attractive women who gain a massive following among guys. She earns about $10,000 per post.

Zach King — Humor and Design

King creates skits with the purpose of teaching something or making people smile. Unlike many other influencers on this list, he does not upload many pictures. It is mostly videos. His skit style of content has become particularly popular on Tiktok in 2020. He earns about $30,000 per post, but spends significantly more on the creation of this content than some of his counterparts.

Felix Kjellberg — Gaming and Personality

Kjellberg is better known by his handle, PewDiePie. Pewdie comes from the world of YouTube, as one of the platform’s biggest names. His reach is vast, and his titles are pretty diverse. He is a philanthropist, comedian, gamer, and personality.

Swedish phenom, Pewdie, first become known through his Let’s Play gaming videos. His content has secured more than 26 billion views just on YouTube. He earns upwards of $17,000 per Instagram post.

Jen Selter — Fitness

Selter is also a sensual influencer who mostly posts content of herself doing exercise coupled with nutrition tips. She has a reach of 12.4m on Instagram and earns $19,250 per post.

TheBucketListFamily—Travel

Garret and Jessica Gee made the unusual choice to become nomadic parents. This family of four is currently in Hawaii. They call themselves travel journalists. They create adventure content that often features their two young children.