LFW SS18: Day One


LFW SS18: Day One Highlights


Eudon Choi 

Clean lines and feminine silhouettes surfaced as the core of Eudon Choi‘s SS18 collection; a signature style that anyone could recognise. On an architectural adventure, the designer took easy, breezy tailoring to new heights of power dressing with models gracing cocooned shoulders, exaggerated sleeves and sharp, layered cuffs. This modernist look takes root from architect Eileen Gray and her pioneering of the Modern Movement – in particular her E-1027 villa on the South East coast of France, designed with lover and architect Jean Badovici.

Structured bags sat in stark contrast against the backdrop of pinstripe dresses and tapered checked trousers, just like how the sea breeze would’ve met Eileen Gray’s modernist haven. If there’s one thing we’ve learnt about tailoring this season, it’s that hot pink pantsuits are very much in.

Lizzie Griffin


Fyodor Golan

Once again embracing the fun, Fyodor Golan hit up the confectionary isle this season by collaborating with Chupa Chups for their 60th anniversary. Giant lollipops hovered above models’ heads as they walked the runway with strawberries repeating themselves across sheer tops, jeans emblazoned with a Chupa Chup-esque “Fyodor Golan”, and ruche detailing reminiscent of sweet wrappers.

Championing the (currently non-existent) “H-E-A-T-W-A-V-E”, as the collection was called, futuristic beach babes were clad in athletic surfer gear complete with monochrome-mirror surfboards. The SS18 collection caught waves of popping reds, royal purples and splashes of contrasting yellows, as well as DIY earrings where wrappers were hooked to large hoops. Let’s just say it left our metaphorical sweet tooth fully satisfied.

Lizzie Griffin