SS18 was the debut collection for South Korean menswear brand D.GNAK. With the designers trademark being the fusion of traditional Korean menswear and western tailoring, this season showed the introduction of new colour and detail. The inspiration came from the concept of ‘inevitable interaction’, with the clothes made suitable for our hyper connected society. Classic Korean silhouettes, resembled by distinct folding and necklines, were blended with suit jackets and leather shorts, held together by the continual use of thick contrasting trims, buttons and silver buckles. Mustard drawstring trousers were worn with long matching zip-lined jackets; while beige sweatshirts were detailed with write rope. Accents of red ran through the collection, perhaps to represent the colour of the national flag, and Korean wording was inked in black on the models foreheads, a graphic reminder to not loose your sense of culture. Inclusively D.GNAK cleverly formed a collection that mixed traditional Korean fashion with the modern influence of western dressing, diverse enough for the streets of London Tokyo, New York or Seoul.

Words: Sarah Barnes