Paramount Pictures presents Ghost In The Shell immersive pop-up at Lights of Soho
On Thursday 23rd March, in order to celebrate the launch of their latest blockbuster movie, Ghost In The Shell, starring Scarlett Johansson, Paramount Pictures transformed neon art gallery and member’s club, Lights of Soho into a completely interactive and high-tech immersive pop-up experience.
Based on the internationally acclaimed Japanese Manga series of the same name, written and illustrated by Masamune Shirow, Ghost in the Shell tells the story of the fictional counter-cyberterrorist organization Public Security Section 9, led by protagonist Major Motoko Kusanagi in mid-21st Century Japan.
Bringing the film to life, the Soho gallery space has been transformed into a completely immersive and interactive environment using the very latest modern technology. From a 360° holographic Geisha mask and interactive windows to exclusive memorabilia from the film, guests from the world of film and music were transported to a fictional cyber world with the help of London trio, Sälen who hit the decks with a mixture of electro and trip hop beats to set the futuristic tone and keep guests dancing into the night.