In respect of the events of last year, it should come as no surprise that designers are using slogans to make bold and empowering statements on the catwalk this season. ‘Don’t Call Me Princess’ is perhaps the perfect example of the type of woman who designer duo Fyodor Podgorny and Golan Frydman had in mind when designing their AW17 collection.

Celebrating their 5th anniversary since debuting their first collection in 2011, this collection didn’t hold back the celebrations with explosions of colour, print and the mixing of plastic, cotton and denim materials that were revealed through interesting cut outs, showcasing the duo’s signature experimental cuts through the intricate layering of pieces.

Starting out with minimal and simplistic pieces, things quickly escalated to the collections bold wash of rainbow colour citing the Power Puff girls and German large scale spray paint artist Katharine Groose as an inspiration for the explosion of colour in a nostalgic, 90s watercolour fade.

The stand out item from the show was by far the introduction of the Post-It note. Cut into geometric shapes and stuck on leopard print coats, dresses and shoes or stuck onto plastic skirts with reminders to give ‘more love’, this show was boldly optimistic and a written note reminder that ‘girl power’ is here to stay.

Words: Heather Ibberson