The inimitable Yoko Ono, creative legend and FAULT Favourite, has collaborated with Danish brand Tiger on a new project- a conceptual art book centred on the idea that art should be accessible to all. The 159-page hardback, entitled ‘Conceptual Photography’, coincides with the artist’s latest exhibition, ‘Yoko Ono: One Woman Show 1960–1971’, taking place at the Museum of Modern Art, New York.

A conceptual coffee-table tome, this project plays with words and photography in a beautifully poetic way, drawing the reader deep into Yoko’s wonderfully eccentric universe. A fantastical film script conjures a musical score consisting of an audience instructed to “hold bunch of white flowers, and pick them slowly”, whilst Ono urges the reader to “rearrange the photos in their mind.” By taking us on such an immersive journey between enigmatic narrative and poetic instruction, ‘Conceptual Photography‘ challenges us to perceive the world in a different way.

Two years in the making, Tiger and Ono have agreed to release the book for just £10-a nod to the idea of making the artwork accesible to all- and it is available in select Tiger stores across the UK. Mai Due Brinch, Concept Development Manager at Tiger comments, “Conceptual Photography breaks down genre borders, creating a fascinating ‘universe’ of text and images. The collaboration with Yoko Ono felt symbiotic given we share the same mission; to democratise access to art and move towards a truly inclusive experience, fair to both artist and spectator.”

 

Conceptual Photography is now available in selected UK Tiger stores. Yoko Ono’s exhibition entitled ‘Yoko Ono: One Woman Show 1960–1971’, at MoMA, New York, from May 17–September 7, 2015.

www.tigerstores.co.uk