Burberry does Paris

If you, like me, are in love with Paris, and all the shopping that comes with it, you might not need any persuasion to pop over for a weekend!

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And with autumn drawing closer, Brit label Burberry has joined forces with iconic department store Printemps, to share the love of it’s much loved trench, as part of the ‘London Mania’ celebration. Burberry has joined forces with the store and will be transforming the windows into a series of London scenes to bring a piece of edgy and downright eclectic London to gay Paree.

Using Burberry’s iconic trench coat as the inspiration, the window displays fuse British heritage with 21st century innovation, and allow passers by to be transported into a truly unique London landscape.

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If you are lucky enough to already own a Burberry mac, you might want to participate in the ‘Art of the Trench’, which is a unique notion where the real people who wear the classic trench coat are used as models- whether known or unknown! The victims are being snapped at various locations throughout Paris and the images are being displayed in the atrium and store windows.

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To coincide with the Printemps initiative, a limited edition collection has also launched, featuring bold new denim and soft leather jackets. Each piece is inspired by the energy and excitement of the London live music scene, so if that’s not a good excuse to go to Paris, I don’t know what is!!

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‘Burberry loves Printemps’ runs from 22 August – 20 October 2013.

By Sara Darling

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