Elmgreen & Dragset Count Down to the End of the World with Their Latest Digital Artwork

The End Is Always Nearer, 2012 by Elmgreen & Dragset

To coincide with their Fall/Winter 2012 Garage Magazine cover and Louis Vuitton exhibition, Elmgreen & Dragset countdown to the end of the world with a digital limited edition of a brand new artwork sold exclusively through s[edition], an international platform for selling digital editions by the world’s leading contemporary artists.

The End Is Always Nearer, 2012 is the duo’s third collaboration with s[edition]. The artwork is a video that digitally countdowns beginning at 11.11. The artwork parodies the most well known doomsday date of modern time – the supposed end of the world at 11.11am Mexican time on 21.12.2012 according to the Mayan calendar. The date is presented as a timed bomb about to blow up a safe, but what is kept secure – or contained – and what will be revealed after the explosion, the artists leave us to speculate about. Elmgreen & Dragset said the following about the inspiration behind the edition:

We as human beings have at all times to try to do whatever we can to protect ourselves against potential catastrophes, and to protect what is valuable to us, however the ‘big disaster’ is always lurking around the corner.

The work is on sale as of today in an edition of 500 along with the continuation of s[edition]’s new dynamic pricing model. The End Is Always Nearer, 2012 started at £5 but has already increased to £8 minutes after its launch proving to be a popular work with collectors.

To own your own edition of the work visit s[edition] here


Image (c) Elmgreen & Dragset, courtesy of s[edition]