I do wish to be beside the seaside. With all of Holly Fulton’s clothes!

If there’s one thing that will get you in the mood for summer, it’s the thought of a dirty weekend by the seaside!
And Holly Fulton’s fun collection for SS12, certainly hints at a cheeky weekend away. It is not intentionally smutty, but the suggestion is there, and by Fulton’s own admission, she revels in bad taste.

With playful colours which are fit for a donkey ride in Margate or a go on the waltzers on the Brighton pier, the Holly Fulton women will be filled with the spirit of adventure…And shells, and crystals and chequerboard motifs!

Inspired US poolside images from the 1960s, the collection focuses on soft candy floss pastels, with a nod to the eurotrash with seaside souvenir prints. The accessories only add to the tasteful tackiness, as the perspex and plastics blend perfectly with the bucket and spade imagery.

If you can’t go to Miami, you can certainly bring the beach to you- go on treat yourself to a trip to Butlins!

By Sara Darling