Burberry’s Feeling It

Burberry’s Feeling It

Fashion for some time has been considered as a surface level obsession with clothes. But as times have changed, so has fashion’s directions. Take Burberry- an iconic brand that was revived with more than a helping hand from Christopher Bailey, who has not only introduced to us ground breaking, trend setting fashion, but fashion related social media interaction.

At the time it was something that excited the entire industry, but now it’s a current day expectation. So when times get a little ordinary, what does a man like Christopher Bailey do? He surprises us again, and this time it’s with a (fingers crossed) chart topping record. Having collaborated with ‘The Feeling’ for this year’s Christmas fragrance ad campaign, Burberry has worked with the band to re-invent their 2006 single Rosé- rather apt considering Rosie Huntington-Whiteley is the current face of the fashion house.

So as we listen to the song that is bound to be associated with our festivities this year, we remember, fashion is no longer about what someone wore yesterday, it’s about what’s being designed and created for the men and women of tomorrow.