Aqua launches for Men

Aqua, the versatile, celeb favourite womenswear brand, has now launched a standalone menswear store and dedicated ecommerce site. Since its conception, the young directional label has been selling menswear in the Leeds store and is now available for the style savvy consumers via the new store in London’s Soho and online at

To co-incide with their new website, and utilizing the current thirst for fashion film, their collections will be presented as films, which are known as ‘volumes’ ; Ten volumes a year will be released, so there will be new stock approximately every six weeks, which will keep every fast fashion consumer happy! This is an opportunity for the brand to collaborate with the true fashion visionary insiders and the first volume entitled “Introducing the Future” is styled by Kimi O’Neil and photographed by Thomas Knights, who are true fashion legends.

The design team has worked with worked alongside acclaimed emerging talent to keep things fresh and edgy, which will no doubt place the menswear alongside their womenswear collections, as a must go to for affordable British fashion.

With separates ranging from jersey basics to denim and sportswear and prices from £35 for tees to £185 for tailoring, there is something that will fit all budgets and occasions.

By Sara Darling