Susanne Langmuir is making waves in the organic beauty industry with her new all-natural makeup brand Bite Beauty. Not only is Bite Beauty lip-specific, but all of its products are infused with the powerful antioxidant red-wine resveratrol. While the use of resveratrol in skincare and beauty products is nothing new, Bite Beauty marks the first time that resveratrol has been used in lip stains or lipsticks. So, what exactly is resveratrol?

Naturally present in grapes (and, of course, red wine), resveratrol is both an antioxidant and a potent anti-inflammatory agent all in one. Antioxidants are well-known for protecting the skin from the free radical damage it receives from things like sun exposure and pollution. Therefore, if you combine an antioxidant with an anti-inflammatory agent, you’re helping your skin fight signs of premature aging on two fronts.

This, then, is where Bite Beauty comes into play. As founder Susanne Langmuir explains, “Lips have been a missed opportunity for food-based products” like red-wine resveratrol. Not only that, but bright, vibrant hues like fuchsia and coral are nearly non-existent in the world of natural beauty. Bite Beauty’s claim to fame will inevitably be its masterful combination of color, skincare, and good-for-you beauty into a single product line.

While Bite Beauty uses only organic shea and fruit butters, the line makes use of food-grade colors that are shockingly bright. The Lip Rouge comes in six vibrant hues ranging from Almond to Nectarine, and can be worn sheer or layered for a higher opacity. The brand’s High Pigment Matte Pencil, made with a double-dose of premium micro-pigments, comes in six shades—Bouquet, Bramble, Grapevine, Honey Berry, Pomegranate, and Velvet—and, like its sister products, is good enough to eat.

With prices ranging from $18-$36, Bite Beauty offers good-for-you products that are good for your wallet, too.

Bite Beauty products are available exclusively at Sephora.