Is it Uptown?  No—too quirky to be Uptown.  So it must be Downtown?  No again—though it has an unmistakable hipster vibe.  Sandwiched between the two, it’s not Midtown, either.  Formerly a grungy, nameless no-man’s land that flanks Koreatown to the north and the Flatiron District to the south, Madison Square Park and environs have recently emerged as a chic, trendy, young enclave—worthy of a Bond No. 9 eau de parfum.  Here, tony new restaurants, penthouse bars, boutiques, and boutique hotels mingle with the Asian bodywork salons and countless costume jewelry wholesalers and the manicure joints that dot the neighborhood.

Appearing on-counter in April 2011, Bond No. 9 Madison Square Park will be sold at our four New York stores, Saks Fifth Avenue, and at

Launch date: April 15, 2011

Suggested Retail Price: 3.4 ounces, $240