By: Melodie Duperval

FAULT: So Heidi, what made you want to become an ethical fashion designer?

Heidi: The pivotal experience leading me to sustainability was when I tree planted in western Canada for a few summers whiles studying at Ryerson. Seeing the affect humans and consumption have on the environment really hit home and made me question the practices of the fashion industry. Sustainability and ethics are at the core of my design philosophy and I always think about it when I am designing and producing new collections.

FAULT: Tell us what goes through your head when you are designing a new collection?

Heidi: Usually when I begin a new collection I start with unconscious drawing – just drawing shapes and movements and interpreting them into garments. Then the challenging part is figuring out if it is possible to make!

I am drawn to abstract inspirations – feelings, movements. On my inspiration board right now are pictures of Klaus Nomi, futuristic armour, commedia dell arte, geometric architecture and Constructivist typography. I am always trying to look to the future and so my inspirations are always evolving and changing.

FAULT: Your designs have been talked about being futuristic. but what is your personal take on the way that you design?

Heidi: As a designer I am always trying to evolve and change and I am still figuring out where this will lead. One of the things I love about designing is the process and seeing the progress of my work.  I am very fascinated by the idea of the future and that is definitely reflected in my clothing.

FAULT: What kind of woman do you envision to wear your clothes?

Heidi: The woman who wears my clothing is strong and confident. She is interested in fashion forward style and is excitied by the prospect of combining that with sustainability.

FAULT: What is your FAULT?

Heidi: My obsession with working! More time out of the studio would do me some good.