Film, Fashion and Music Culminate in one outstanding Made By Google Launch Party

 

Last night Google launched the second generation family with a new Pixel, Google Home Mini and Max, Pixelbook, Pixel Buds, Google Clips hands-free camera and updated Daydream View headset, tech lovers were sent into a frenzy as they watched the reveals unfold.

This excitement is not misplaced either, the first generation iterations of many of these products took the market by storm and have long been lauded as far superior to similar products in the market; so as you can imagine, the expectations were high for yesterday’s release.

We’ll save the device by device deep-dive for the tech magazines, where we’re concerned is aesthetic and this new range is beautiful. The coral and slate palette allowed for the Google Home Mini and Max to sit within both modern and traditional households, proving that Google is the only brand to put that level of thought into interior architecture when designing their home assistance speakers.

For our readers working within in the creative industry, you’ll most certainly want to read up on the new Pixelbook and Pixelbook Pen. We had a quick play at the launch party and there truly is an application for the production within literally every corner of the industry. Fashion designers can benefit when sketching new collections, photographers can dot retouch right onto the photo without the need for additional graphic boards, the sleek design allows for fashion writers to review collections live from the front row; truly a product we’ll be looking into more.

Of course, no launch is complete without a star-studded launch party. The night saw a whole host of industry leaders from the worlds of fashion, music, art and pop culture celebrate the new Google family. Previous FAULT stars Ella Eyre and Maya Jama were in attendance alongside the likes of Jourdann Dunn, Jack Saunders, Lady Leshurr and Neelam Gill to name but a few.

Music for the night was provided by DJs Nick Grimshaw and Maya Jama performs awesome respective sets for those inclined to boogie. Taking to the stage for a live set, Nadia Rose brought the house down with an energetic performance and even brought out beatboxer mid-performance (you’ll know the significance of this if you saw her Glasto set…We did!)

The wonderfully interactive evening featured a whole host of playrooms where party goers could interact with the new technology, 360 videos, sensory overloads, doughnuts and fun! It all gets a little hard to explain so just enjoy the photographs below.

 

For more information head over to Google Store

 

FAULT Magazine attends the MTV Brand New Big Reveal @ Tape London

Last night, FAULT were in attendance for the reveal of the MTV Brand New 2017 shortlist. Hosted at Tape London, FAULTFave Becca Dudley revealed MTV Brand New’s top tips for stardom in 2017. Chosen by industry experts, one shouldn’t take this list for granted; Last year saw FAULT #20 star Anne-Marie crowned champion and as they say, the rest is history.

AJ Tracey and Nadia Rose both performed captivating sets, displaying the raw talent that landed them a place on the list for 2017. Other shortlisted artists attendance included JP Cooper, Raye, Disciples, Ray Blk, Stefflon Don and Tom Grennan.

It’s no secret that cracking the music industry is extremely difficult and we at FAULT are fully supportive of the opportunities provided to emerging artists from the folks down at MTV Brand New. Over the years, they have at varying levels supported many of the artists who have appeared in the pages of FAULT Magazine or FAULT Online. FAULT Alumni, Ellie Goulding, The Vamps, Ella Eyre and Conor Maynard have all been supported by MTV Brand New and it’s wonderful to see their continued commitment to supporting new talents.
Early next year, MTV UP! Energy Drinks will be hosting a showcase before the winner of 2017 is revealed. Until then, we’ll be waiting with baited breath for the big reveal.

 

For further details, head over to www.MTV.co.uk/brandnew