Bundle of Joy: Burgeoning London-based songstress Joy Crookes Releases Third Single ‘Bad Feeling’

Despite being only 18-years young, seemingly everyone from the established indie blogosphere right through to Brooklyn Beckham are sitting up and taking notice of London-based trip-hop, soul-infused singer, Joy Crookes. Having released 60’s-soul inspired, twilight hour baroque-pop ballads in Sinatra and New Manhattan last year, Crookes releases third single ‘Bad Feeling’, a musical shift towards jazz-enthused, R&B grooves showing a tongue-in-cheek side to the singer who wears a myriad of cultural influences on her sleeve.

Citing a range of genres and artists as seemingly polarising as Lauryn Hill, Nancy Sinatra, The Clash, and Van Morrison as inspirations, Crookes’ has developed a mature, multi-faceted sound which bodes well for her forthcoming debut EP release, produced by Tev’n (SBTRKT, Celeste, Lily Allen). Sold out shows last year included a packed-to-the-rafters Hoxton Square Bar & Kitchen, with forthcoming gigs at Bushstock Festival in London and a performance at Live Nation’s renowned Source Night on 14th July offering must-see opportunities to see a star in the making.

We recently sat down with Crookes to discuss her intriguing background and how her influences have filtered into a distinctly signature sound.

Joy Crookes Bad Feeling

 

Many people are linking your music so far to Lauryn Hill – would you say that was a fair assessment?

I love Lauryn Hill, Amy Winehouse, Grace Jones. I love artists that seem real or authentic, so I can say I love their authenticity. I wouldn’t say I was directly inspired by Lauryn Hill. I think it’s more complex than saying I’m inspired by one female artist. I think it’s more that people want to understand what you’re about before they listen to you, and sometimes you get comparisons. I never thought I’d be compared with Lauryn Hill, it’s crazy! I grew up on The Miseducation of Lauryn Hill, but I’m from a very eclectic background of music.

What would you say are the most prominent influences from your background?

I’m from South London, which is just a melting pot of cultures. I’m part of one of the biggest Latino communities in London, which is linked to Caribbean and West African communities, while my Dad is Irish. I’m an ethnic chic so I understand the comparisons with someone like Lauryn Hill, but when I’m making music I tend to think more of Nancy Sinatra and Eartha Kitt. I’m quite an emotional person, and I’ve had things happen with family and mental health issues so I think when you suffer experiences like that from an early age, you observe things differently and it can make you quite mature. You feel ten times more than anyone else feels at the time.

Tell us a bit more about the creative process behind your latest single ‘Bad Feeling’?

It’s very tongue in cheek and I wrote the chorus part in that vein. Eartha Kitt is incredible and she’s so cheeky, when she does her videos she looks like a lion or a tiger, so Bad Feeling was much the same in that it was a cheeky song and it was done very quickly. It’s a surface level song, you know, we’ve all been through it. It’s not about immigration or anything, it’s simple. I wrote it during a writing camp and there was a funny moment during the experience that I exaggerated and made it about myself.

You hear a lot of songs taking about relationships where the protagonist is worried the other person is going to leave them, while your take on romance on ‘Bad Feeling’ is more about not being sure of yourself.

I am such a cheeky character but I don’t think you grasp that on New Manhattan or Sinatra. New Manhattan reflects more my Irish emotional side, while Bad Feeling represents the charm and whit of my mum who moved over from Bengal when she was just sixteen. She inspired me to be memorable and I think when you meet people like that you get excited, so I wanted to reflect that side of my personality in the song, and show people that I can be funny and quite cheeky as well as being emotional.

 

Going back to previous releases such as New Manhattan and Sinatra, there seems to be a lot of dreamy, emotive, Lana Del Rey inspired imagery on those songs, was this a conscious direction in sound?

The one thing I can say about Lana is that if David Lynch made music the result would be her, with the themes of drugs and sex. I’m hugely into Massive Attack, as I grew up listening to the whole Bristol music scene. Their song ‘Unfinished Sympathy’ is a good example, where they have a soul singer with an orchestra and Latin percussion backing her. There is so much going on and so many influences in their music that I couldn’t replicate everything. New Manhattan is a commercially sounding track, but the guitar does have that Lynchian/Nancy Sinatra sound, while the drum beat is straight out of a Massive Attack song.

It’s amazing to be compared to people like Lana Del Rey because that means people are trying to understand the music from a commercial degree, but then if you look in more detail and learn the reasons behind why I added certain influences then it’s a little more complex. I’m 18 years old and a girl from South London who is sponge when it comes to life experiences, so anything my family or my boyfriend says, or even the music I listen to has an impact, so I’m as much of a melting pot as my location and cultural upbringing.

What’s the story behind New Manhattan?

It’s a place in Brussels that I visited with my boyfriend, and I just felt compelled to write an observational story about the area, which quickly developed into a love song. There was a red-light district, so that’s where the lyric ‘I took a picture with my eyes, and I’m frightened of girls in plastic heights’ came from. It hurt to be in an area like that and realise that a country home to the European Commission can also have streets that are filled with hookers and others which are family street markets in contrast, so it was quite difficult for someone who hadn’t been in an area like that before. The general idea with the song was that you can be anywhere and be comfortable as long as you have the right person next to you.

Although it’s still early days, what do you hope to achieve in music?

I would like to be known as iconic, and to feel like I’ve made a difference to people. My favourite subject at school was history, and I had this brilliant history teacher who taught me about different cultures and mental health, which was quite inspirational while growing up in Elephant and Castle at the time. The main issue I remember her talking about was American history and the misuse of power, which can happen to everyone no matter how big or small. I always wanted to write songs from the perspective of being a woman with colour and how it has shaped my life.

Words Jamie Boyd

 

Stream Joy’s new track BAD FEELING below:

FAULT Future: Max Marshall

Baltimore born and raised, Max Marshall has experience that belies her tender age of 22. Having already forged a name for herself in the world of fashion, working most notably for French Couture designer Charlie Le Mindu, she’s now based in London, turning her creative mind to her first love: music.

Her first mixtape, Forgive Me, won her universal praise, attracting the attention and praise of musical tastemakers such as MTV and BBC Radio 1. With comparisons to the likes of Lauryn Hill, Jill Scott and Erykah Bardu, her talent is unquestionable; but now she’s looking forward.

Hot off the release of her latest track, Pressure, via Fudge Records, she caught up with FAULT to see where she’s heading next:

FAULT: How are you finding living in London?

Max: I really love London. I came here at 18 and everything about it is really me.

 

You’ve always been reluctant to categorise yourself as an artist. Does East London facilitate your individuality?

I think it definitely does because everybody has their own perspective on things. Some people are good at a lot of things and don’t want to be put in a shell. East London definitely suits that.

 

Do you find comparisons to great artists like Lauryn Hill and Erykah Bardu flattering or frustrating?

I think that it’s amazing that someone would categorise me in that category. I wouldn’t put myself there but it’s great that someone else would because they’re a huge part of my inspiration.

 

IMG_3348

You’ve said that you don’t want to be considered as just an R’n’B or Hip Hop artist as you have other interests. How do you go about keeping your sound new and fresh?

Well I just try and bring in all the elements that I loved and listened to growing up. I grew up in the country with a few black people in my town so country music, along with gospel, is my favourite genre of music, as well as Rock and Roll and indie. I grew up listening to that so I try and mix everything into my music when I can.

 

Do your Baltimore roots remain a major influence on your work?

I’d say it’s a huge influence. Being from Baltimore and America in general, it just helps me to do better. People think my background is quite interesting and I think it is just what it is, but it’s definitely in everything that I do. It’s a good asset.

 

You’ve received praise from critics, fellow performers and fans; which of these means the most to you?

At the moment, I’d definitely say the fans, people that didn’t know that I did music but knew me. It’s definitely fans.

 

You’ve had a career in fashion; does this influence your music?

Definitely. I think music and fashion go hand in hand. Making a garment is quite like making a song, in the whole process of it. There’s definitely a connection there. I’m trying to work on a line at the moment but it’s a slow process so nothing definite at the moment.

 

Do you miss being part of the fashion world?

I do. It’s a lot of work but the end result of seeing your designs come down the catwalk is definitely a feeling I could feel again.

 

At what point in your musical career could you consider yourself to be a successful artist?

At the moment I’d say I’m a successful artist. I’m following my dreams and I’m doing what I feel I should be doing so I’m winning by being able to do this every day. I’m quite chilled and laid back so people don’t always see my excitement. I don’t get excited like most people do. I think the time for me would be on a stage somewhere with a ceremony and me receiving my first reward. I believe that is when I would feel the emotional side and say “I think I’m successful now.”

 

 IMG_9998

Are there any particular awards you’ve always dreamed of winning?

To be honest, all of them look nice, whatever category!

 

Your debut EP is expected to drop in early 2014. Do you look way ahead of that or focus on the here and now?

Well I’m concentrating on it 50% and 50% on new things, because I’m having to bring these songs to life during my live performances. I have to be in the mood for these songs so definitely 50/50.

 

How’s it been working with Fudge Records?

Fudge Records? Amazing! It’s the continuation of a collaboration. I hope it continues.

 

What’s your FAULT?

Well… I like to give suggestions of combinations of food to people. I don’t like to taste food by itself. I like combinations of jelly beans to make a certain flavour or anything like that.

 

Max Marshall’s track ‘Pressure’ was released on 4th November on Fudge Records. Her EP of the same name is expected early 2014.

 

Interview by Tim Higgins