Diesel release FAULTless Embrace Your Flaws Campaign Video

Diesel release FAULTless ‘Go With The Flaw’ Campaign Video

 

Words: Miles Holder

While 2018 hasn’t gotten off to the most optimistic start, if you search hard enough, you can still find the good news meshed within the sea of dystopian updates. Today that update comes from Diesel’s ‘Embrace Your Flaws’ campaign. Celebrating the flaws that make us all unique, Diesel has followed on from their 2017 ‘Go With The Flaw’ campaign and once again enlisted director Francois Rousselet to create a beautiful, poignant yet still comical romance story.

In their own words “If in the first film we saw the perfectly flawed result of a rookie director’s attempt at making his first film, in this new episode, with irony and a good dose of carelessness, we show you what happens when you… Don’t go with the flaw? When, in fact, you do everything you can to hide the flaws in your life, chasing perfection as the world imposes, because common sense thinks that beauty is just another duty.”

To echo the words of FAULT Magazine Issue 23 cover star Alicia Keys, “Let go of the word “perfection”. It’s not real, and it’s a word that tears us down. There is no way to be perfect and no fun in being perfect.” And Diesel has hit the nail on the head with this new campaign video.

While it goes without saying that the campaign is commendable, a visual delight and more evidence of Diesel’s honest commitment to promoting self-love, the production team on ‘Embrace Your Flaws’ also deserve credit for sending such a poignant message without preaching. Sometimes humour is the best device to deliver an important message and judging by the number of shares this campaign has received; this is one of those times!

Check out the video below!

 

Diesel artistic director for this campaign NICOLA FORMICHETTI

VIDEO CAMPAIGN

Director FRANÇOIS ROUSSELET

VISUAL CAMPAIGN
Photographer FLORENCE & NICHOLAS
Agency PUBLICIS ITALY

DIESEL launch FAULTLess, ‘Go With The Flaw’ campaign

It’s no big secret that here at FAULT we’ve long grown tired of the notion of perfection; a belief so important that we base our entire magazine around it! Times, they are a’changing, and it’s wonderful to see a fashion brand as iconic as Diesel join the fight against flawlessness with the release of their ‘Go With The Flaw’ campaign which encourages fashion lovers to flaunt their flaws – it’s only natural, eh?

Of course for Diesel, challenging conformity is nothing new, since the brand’s inception in 1978, they have always sought to break the mould (or more appropriately) break the perceived “perfect mould” surrounding the fashion industry. From their 1994 ad featuring real life couple, Bob and Rod Jackson-Pari embraced in a (controversial for the time) same-sex embrace to featuring fashion model Jillian Mercado in their Spring 2014 campaign, while never explicitly stating it – Diesel has been fighting for inclusivity within the fashion industry for decades.

Now, Diesel has thrown another swing in their battle against conformity with the release of a short film directed by the famed Francois Rousselet, known best for his work with the likes of Snoop Dogg, Madonna and The Rolling Stones. Casting models who challenge people’s perception of “beauty”, Diesel encourage fans to “go with pride, grab the front seat and enjoy the ride” – and we’re cheering right alongside them!

 

In their own words, Diesel exclaim “perfection is sooo boring, so find a little bravery to wear your flaws with pride! Whatever it may be – we say don’t hide it, flaunt it.”

Here at FAULT, we commend Diesel for once again using their platform and voice to shine a light on the flaws which all of us have – yet seldom see highlighted so beautifully for what they are. Another iconic showing from the brand truly “doing the most” for the utmost flawed of us.